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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development strategies for industrial automation, with a strong focus on technical sales and relationship building with key stakeholders. Proficient in managing complex sales processes and utilizing CRM tools to drive revenue growth and market presence.
Highest-signal resume keywords
Business Development StrategyTechnical Sales ExperienceAutomated Assembly Systems KnowledgeCRM Proficiency (Salesforce)Stakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Mechanical EngineeringElectrical EngineeringMechatronics EngineeringManufacturing EngineeringRobotic IntegrationPLC/HMI ControlsVision SystemsInline Quality MonitoringISO 9001 KnowledgeLean Manufacturing
Soft Skills
Consultative Selling SkillsWritten CommunicationVerbal CommunicationPresentation SkillsSelf-Motivation
Tools & Technologies
Microsoft Office 365SalesforcePROFINETEtherNet/IPUltrasonic Welding Systems
Industry Keywords
Industrial AutomationCapital EquipmentJoining SystemsAutomation ComponentsIndustry 4.0Digital Manufacturing IntegrationTraceability SystemsSix Sigma
Tech Stack
Tools & technologiesAssembly
About the role
Key responsibilities & impact- Develop and execute a business development strategy for the industrial automation segment across the Americas
- Identify and prioritize opportunities for Branson welding and precision cleaning technology in automated assembly platforms
- Establish Branson as a preferred joining and cleaning technology partner among integrators and machine builders
- Develop market-specific value propositions and ROI tools
- Build relationships with engineering, integration, and procurement decision makers
- Lead application discovery conversations covering machine line designs, cycle times, part geometry, and material specifications
- Collaborate with application engineers on feasibility studies, robot integration requirements, and proof-of-concept demonstrations
- Manage the full business development cycle from lead identification through program design, commercial proposal, and handoff to account management
- Maintain complete CRM records and provide pipeline reviews, revenue forecasts, and program status updates
- Develop knowledge of ultrasonic and vibration welding system interfaces, including discrete I/O, PROFINET, EtherNet/IP, and data output capabilities
- Define automation-specific product requirements and provide market input to the product roadmap
- Evaluate solutions for complex multi-station, multi-process automated assembly challenges
- Develop account and partner plans for key integrators and machine builders
- Track project timelines, machine line build schedules, and production startup milestones
- Coordinate pursuit strategies with Territory Sales Engineers
- Build a Community of Practice for territory sales engineers and application engineers
- Partner on automation-specific content, integration guides, product selection tools, and trade show demonstrations
- Represent Branson at automation and manufacturing technology events
- Monitor competitive offerings, partner programs, and emerging assembly technology trends
- Emerson provides automation technology and software for critical industries, while Branson Ultrasonics provides welding and industrial cleaning technologies
Requirements
What you’ll need- Bachelor's degree in Mechanical, Electrical, Mechatronics, or Manufacturing Engineering, or a related technical field
- 7+ years of progressive experience in technical sales, business development, or applications engineering in capital equipment, industrial automation, or advanced manufacturing
- Demonstrated success identifying, developing, and closing new business in a direct sales or business development capacity, with accountability for revenue and pipeline metrics
- Working knowledge of automated assembly systems, including robotic integration, PLC/HMI controls, vision systems, and inline quality monitoring in a manufacturing context
- Proficiency with CRM platforms (Salesforce or equivalent)
- Strong consultative and solution-selling skills
- Excellent written, verbal, and presentation skills
- Ability to engage and influence stakeholders at engineering, operational, and C-suite levels
- High degree of independence, self-motivation, and accountability
- Ability to manage complex, long-cycle sales processes to close
- Proficiency in Microsoft Office 365 (Excel, PowerPoint, Teams)
- Willingness and ability to travel up to 50-60% within the assigned territory or accounts
- Legal authorization to work in the US; visa sponsorship will not be granted
- Direct experience selling capital equipment, joining systems, or automation components to systems integrators, OEM machine builders, or industrial manufacturers (preferred)
- Familiarity with Industry 4.0 concepts, traceability systems, and digital manufacturing integration (preferred)
- Experience managing integrator and channel partner ecosystems (preferred)
- Knowledge of ISO 9001, lean manufacturing, and Six Sigma quality principles (preferred)
Benefits
Comp & perks- Medical insurance plans
- Dental and vision coverage
- Employee Assistance Program
- 401(k)
- Tuition reimbursement
- Employee resource groups
- Employee recognition
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation leave
- Holiday leave
- Mentorship, training, and leadership opportunities
- Career development programs