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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing digital marketing campaigns, managing integrated marketing tactics, and analyzing performance metrics to drive business objectives. Proficient in collaborating across teams to ensure timely delivery of campaign assets and alignment with the buyer's journey.
Highest-signal resume keywords
Digital MarketingMarketing Campaign ManagementB2B/B2C Audience TargetingCampaign Performance AnalysisStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingMarketing Campaign ManagementCampaign Performance AnalysisStrategy DevelopmentCampaign Design
Soft Skills
CollaborationStrong Drive For ResultsPassion And Enthusiasm
Tools & Technologies
Email MarketingWeb Analytics
Industry Keywords
Integrated MarketingBuyer’s JourneyCampaign Production TimelinesService Level Agreements
About the role
Key responsibilities & impact- Drive the tactical execution of Emerson’s Digital Marketing initiatives and business objectives through digital marketing campaigns
- Plan, manage, execute, and analyze results for end-to-end campaigns
- Manage execution of integrated marketing campaign tactics with resources from email, web, analytics, and other marketing functions
- Ensure service level agreements are met within expected timelines
- Work with campaign owners to align marketing programs around the buyer’s journey
- Follow the integrated sales and marketing program development process
- Ensure campaign assets move through the production pipeline
- Assign and implement projects and tasks accurately
- Manage revisions for final campaign-owner approval
- Manage campaign production timelines and ensure assets are delivered on time
- Ensure campaigns are activated within targeted schedules
- Coordinate with Campaign Analyst to monitor and measure campaign performance
- Provide insights and report findings to campaign owners
- Review and test campaign assets as part of the QA process before activation
Requirements
What you’ll need- Bachelor’s degree in Communications, Marketing, Advertising, Business Administration, or equivalent
- 1 year of cumulative experience in Digital Marketing
- Basic knowledge of Marketing Campaign Management
- Strong understanding of Digital Marketing
- Ability to develop strategies and campaign designs targeting B2B/B2C audiences
- Ability to collaborate and work efficiently with people at any level
- Strong communication skills
- Strong drive for results
- Passion and enthusiasm to get things done
Benefits
Comp & perks- Competitive benefits plans
- Variety of medical insurance plans
- Employee Assistance Program
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation leave
- Holiday leave
- Mentorship, training, and leadership opportunities
- Ongoing career development
- Inclusive culture and diverse perspectives
