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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and customer relationship management within the transportation industry, with a strong focus on market awareness, demand generation, and strategic engagement. Proficient in collaborating with cross-functional teams to drive growth initiatives and leverage market intelligence for product strategy.
Highest-signal resume keywords
Business DevelopmentCustomer Relationship ManagementMarket IntelligenceTransportation ValidationCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business Development StrategiesDemand Generation InitiativesCustomer EngagementMarket AwarenessValidation SystemsTesting EnvironmentsProduction SystemsSales StrategiesAccount ManagementStrategic Planning
Soft Skills
CommunicationPresentationNetworkingRelationship BuildingCollaboration
Certifications & Qualifications
Bachelor's Degree in EngineeringBachelor's Degree in Business
Industry Keywords
Transportation IndustryAutomotiveCommercial VehicleOff-HighwayAgricultureRailTransportation InfrastructureSoftware-Defined VehiclesElectric VehiclesADAS
About the role
Key responsibilities & impact- Generate market awareness and customer demand for NI products, platforms, and solutions across the transportation industry
- Develop and execute regional business development strategies aligned with transportation growth objectives
- Identify, engage, and cultivate relationships with prospective customers, influencers, and decision-makers throughout the region
- Develop and execute targeted demand-generation initiatives with marketing teams
- Build and maintain a pipeline of opportunities through proactive customer engagement and relationship development
- Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities
- Conduct regular onsite customer visits and executive-level engagements
- Develop new customer relationships and strengthen existing connections across engineering, validation, manufacturing, production, and business leadership teams
- Facilitate strategic discussions about industry challenges and NI solutions
- Organize and participate in customer workshops, seminars, demonstrations, executive briefings, industry conferences, trade shows, technical forums, and company-hosted events
- Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations
- Partner with regional sales teams to convert market opportunities into revenue-generating engagements
- Collaborate with technical marketing, solution architects, application engineers, and product teams
- Provide market intelligence and customer feedback to support business planning and product strategy
- Contribute to account planning, growth initiatives, strategic business reviews, and regional go-to-market priorities
Requirements
What you’ll need- Bachelor's degree in Engineering, Business, or a related field, or equivalent industry experience
- Experience in business development, sales, account management, consulting, or other customer-facing roles
- Strong customer-facing, communication, presentation, networking, and relationship-building skills
- Ability to work independently while collaborating effectively across regional and global organizations
- Understanding of transportation validation, testing, manufacturing, or production environments
- Willingness and ability to travel extensively within China or Korea
- Preferred: Experience with validation, verification, test, measurement, simulation, or production systems
- Preferred: Industry experience within automotive, commercial vehicle, off-highway, agriculture, rail, transportation infrastructure, or related transportation sectors
- Preferred: Familiarity with software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation
- Preferred: Experience working with engineering organizations, test teams, validation teams, or manufacturing operations
- Preferred: Demonstrated success in creating new business opportunities and influencing strategic customer investments
Benefits
Comp & perks- Competitive benefits plans
- Variety of medical insurance plans
- Employee Assistance Program
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation and holiday leave
- Ongoing career development
- Mentorship, training, and leadership opportunities