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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and customer relationship management within the transportation industry, with a strong focus on strategic engagement and market intelligence. Proficient in executing targeted demand-generation initiatives and collaborating with cross-functional teams to drive growth.
Highest-signal resume keywords
Business DevelopmentCustomer Relationship ManagementMarket IntelligenceStrategic EngagementTransportation Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentMarket DevelopmentAccount ManagementValidation SystemsTesting SystemsManufacturing OperationsDemand GenerationStrategic PlanningCustomer EngagementOpportunity Pipeline Management
Soft Skills
Strong CommunicationPresentation SkillsNetworking SkillsInterpersonal SkillsOrganizational Skills
Certifications & Qualifications
Bachelor's Degree in EngineeringBachelor's Degree in Business
Industry Keywords
Transportation IndustryAutomotiveCommercial VehiclesOff-Highway EquipmentAgricultureRailTransportation InfrastructureSoftware-Defined VehiclesElectric VehiclesADAS
About the role
Key responsibilities & impact- Generate market awareness and customer demand for NI's products, platforms, and solutions across the transportation industry
- Develop and execute regional business development strategies aligned with transportation growth objectives
- Identify, engage, and cultivate relationships with prospective customers, influencers, and decision makers
- Develop and execute targeted digital campaigns and demand-generation initiatives with marketing teams
- Build and maintain a pipeline of opportunities through customer engagement and relationship development
- Identify emerging industry trends, customer challenges, and technology transitions that create growth opportunities
- Conduct regular onsite customer visits and executive-level engagements
- Develop new customer relationships and strengthen existing connections across engineering, validation, manufacturing, production, and business leadership organizations
- Facilitate strategic discussions about industry challenges and NI solutions
- Organize and participate in customer workshops, seminars, demonstrations, and executive briefings
- Represent NI at industry conferences, trade shows, technical forums, customer events, and company-hosted events
- Establish relationships with industry associations, system integrators, technology partners, consultants, and academic organizations
- Support thought leadership initiatives and collaboration opportunities
- Partner with regional sales teams to convert market opportunities into revenue-generating engagements
- Collaborate with technical marketing, solution architects, application engineers, and product teams
- Provide market intelligence and customer feedback for business planning and product strategy
- Contribute to account planning, growth initiatives, and strategic business reviews
- Monitor competitor activities, market developments, and industry investment trends
- Identify and prioritize strategic accounts, emerging customers, and high-growth market segments
- Deliver regular updates on market dynamics, customer engagement, demand-generation efforts, and opportunity progression
- Help shape regional go-to-market priorities and growth strategies
Requirements
What you’ll need- Bachelor's degree in Engineering, Business, or a related discipline, or equivalent industry experience
- 12+ years of experience in business development, sales, account management, market development, consulting, or other customer-facing roles
- Ability to establish credibility and build relationships across multiple levels within customer organizations
- Strong communication, presentation, networking, and interpersonal skills
- Experience engaging directly with customers and developing strategic business relationships
- Understanding of transportation validation, testing, manufacturing, production, or related operational environments
- Ability to work independently while collaborating effectively with cross-functional and global teams
- Willingness and ability to travel extensively across India
- Self-motivated approach with strong organizational and relationship-building capabilities
- Preferred: experience with validation, verification, test, measurement, simulation, or production systems
- Preferred: industry experience in automotive, commercial vehicles, off-highway equipment, agriculture, rail, transportation infrastructure, or related sectors
- Preferred: familiarity with software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation
- Preferred: experience working with engineering organizations, validation teams, test teams, or manufacturing operations
- Preferred: demonstrated success in identifying and developing new business opportunities
- Preferred: experience influencing strategic customer investments and long-term technology decisions
- Preferred: knowledge of industry trends and technology transitions within the transportation market
Benefits
Comp & perks- Opportunities for learning, collaboration, and career advancement
- Award-winning employee development programs
- Flexible work support
- Well-being support
- Inclusive workplace and diverse, multicultural teams
- Professional growth and continuous improvement opportunities