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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B2C marketing strategy, project management, and team leadership, with a strong focus on product marketing and customer experience in the health and wellness sector. Proven ability to leverage data for performance marketing and manage multiple channels effectively.
Highest-signal resume keywords
B2B2C Marketing StrategyProject ManagementProduct MarketingTeam LeadershipData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
E-Commerce MarketingChannel DevelopmentPerformance MarketingCustomer Experience ArchitectureSales Asset Creation
Soft Skills
Excellent CommunicationRelationship BuildingCoachingEmpowermentTeam Management
Tools & Technologies
CRM ToolsSocial Media AutomationEmail MarketingSMS MarketingE-Commerce Platforms
Industry Keywords
Health and WellnessNutritionFoodtechB2B MarketingD2C Marketing
About the role
Key responsibilities & impact- Work with company leadership to build and deploy marketing strategy across all B2B2C business areas
- Report to the Chief Executive Officer
- Lead projects to attract and retain surgeon and staff customers
- Educate and convert patient consumers
- Bring new products to market
- Manage, develop and grow the team
- Empower and coach a high-performing team
- Determine which services remain fractional versus building in-house competencies
- Execute hiring or vendor selection processes
- Assist sales in building surgeon customer relationships
- Create and improve sales assets
- Oversee tradeshows and educational marketing events
- Build inbound funnels through advertising, social media and search
- Oversee brand marketing initiatives across packaging, events, social media, advertising, sales assets, web and media
- Architect a best-in-class customer and consumer experience
- Leverage CRM, email, SMS, e-commerce, chat and social automation tools
- Lead go-to-market strategies, product rollouts and limited market releases
- Capture customer and consumer voice and monitor changing market conditions
- Work with R&D to influence the innovation roadmap
- Lead day-to-day relationships with fractional service providers
- Manage projects and resources to results
- Analyze performance and make data-driven recommendations
- Leverage and integrate data for performance marketing decisions
Requirements
What you’ll need- 5+ years of experience in marketing and project management or leadership
- Proven experience in product or e-commerce marketing, preferably within the food, foodtech, nutrition or medical industries, focusing on B2B or D2C
- Deep experience developing and managing multiple channels, including website, socials, PR, etc.
- Strong ability to manage multiple staff members, fractional services and projects instantaneously
- Excellent communication and relationship-building skills
- Track record of managing people or fractional services
- Previous start-up experience highly beneficial
- Passion for making an impact through health and wellness and shaping the future of healthcare with nutrition
Benefits
Comp & perks- Competitive benefits package
- Creative and friendly culture
- Endless challenges
- Tailored career development opportunities
- Supportive management structure
- Diversity, equity, and inclusion (DEI) workplace commitment