Associate Director, Digital Marketing, Advertising

Emory University

. Guide the digital marketing efforts of Advancement and Alumni Engagement .

Posted 10/9/2026full-timeAtlanta • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced knowledge in digital marketing strategies, particularly using Salesforce Marketing Cloud, while effectively analyzing campaign performance and customer behavior to enhance engagement. Proficient in content design, digital storytelling, and utilizing various digital channels to support university development goals.

Highest-signal resume keywords

Digital Marketing StrategySalesforce Marketing CloudAnalytical SkillsAdobe Creative SuiteContent Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarketing AutomationHTML/CSSSQLEmail Campaign ManagementDigital AdvertisingSocial Media MarketingWeb ReportingCustomer Behavior AnalysisProject Management

Soft Skills

Strong Writing SkillsOrganizational SkillsInterpersonal SkillsProblem-Solving SkillsCustomer Service Orientation

Tools & Technologies

Salesforce Marketing CloudAdobe Creative SuiteMass Email ApplicationsContent Management SystemsDatabase SoftwareProject Management SoftwareWeb Analytics Tools

Industry Keywords

Digital Marketing TrendsAlumni EngagementConstituent EngagementFundraising ToolsCrowdfunding Platforms

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Guide the digital marketing efforts of Advancement and Alumni Engagement
Develop and execute comprehensive strategic digital marketing plans
Research and identify digital trends
Track and analyze digital campaign performance across email, digital advertising, and SMS channels
Use analytics to develop and implement digital strategies that drive constituent engagement and support division strategic goals
Broaden exposure and increase alumni and donor pride, involvement, and investment in Emory University
Adhere to policies relating to program initiatives
Collaborate with key stakeholders across Emory and the division
Disseminate routing and review concepts, copy, and layouts with stakeholders to compile feedback
Stay current on relevant laws and the latest trends in marketing, video, social media, and digital strategies
Work with external vendors
Integrate and optimize digital marketing tactics to drive university development goals
Perform related responsibilities as required
Report to the Director of Digital Marketing and Advertising

Requirements

What you’ll need

Bachelor's degree and three years of professional experience in marketing automation, OR an equivalent combination of experience, education, and/or training
Advanced knowledge and experience in digital marketing using Salesforce Marketing Cloud or similar platforms, including text and social media
Strong analytical skills
Experience analyzing customer behavior across digital channels and formulating engagement strategies
Strong writing and editing skills
Experience in digital storytelling and design
Experience with electronic communications and websites
Strong skills in Adobe Creative Suite, HTML/CSS, SQL, SMS, content design and management systems, mass email applications, team-based fundraising tools, and crowdfunding platforms
Advanced knowledge and experience with Microsoft Office Suite, database and project management software, web reporting/analysis, and CRM systems
Aptitude for mastering new software, applications, and databases
Strong organizational, interpersonal, and problem-solving skills
Ability to manage multiple projects simultaneously and navigate a complex work environment
Commitment to excellent customer service
Ability to work independently and collaboratively
Comfort working with ambiguity
High level of professionalism and commitment to confidentiality, with sound judgment and discretion
Flexibility to accommodate changing priorities and deadlines
Must reside in the state of Georgia
Must be able to commute to Emory University on a flexible weekly schedule based on business needs

Benefits

Comp & perks

Opportunity to work from home regularly
Hybrid work arrangement
Equal opportunity employment
Reasonable accommodations for qualified individuals with disabilities