Marketing Specialist

Emperor

. Develop a strong understanding of the company's products, target markets, customer needs, and value proposition .

Posted 9/21/2026full-timeNantwich • United KingdomJuniorMid-Level💰 £27,000 - £34,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing tactics, campaign management, and lead generation within the agriculture industry. Proficient in utilizing digital marketing tools and maintaining strong relationships with industry stakeholders to drive strategic marketing initiatives.

Highest-signal resume keywords

Integrated Marketing TacticsCampaign ManagementLead GenerationDigital Marketing ToolsAgriculture Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementBudget PreparationMarketing AutomationDatabase MarketingDirect MarketingLead Management ProcessesCustomer Lifecycle ManagementTrend AnalysisROI EvaluationContract Negotiation

Soft Skills

Excellent Communication SkillsInterpersonal SkillsProblem-Solving SkillsDetail-OrientedCritical Thinking

Tools & Technologies

HubSpotWordPressSocial Media Management Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

Beef IndustryDairy IndustryTrade ShowsIndustry AssociationsLivestock Environments

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop a strong understanding of the company's products, target markets, customer needs, and value proposition
Lead integrated marketing tactics across print publications, brochures, advertisements, websites, social media, and email
Project manage design, printing, distribution, list acquisition, and management
Identify industry associations aligned with beef and dairy industries and Genus ABS’ go-to-market strategies
Manage relationships with industry press and associations, subscriptions, events, list acquisition, and advertising opportunities
Write articles for association newsletters and publications
Develop advertising plans, messaging, and artwork; track campaign success and manage budgets
Maintain metrics across industry association outreach and partnership activities
Manage trade show schedules, calendars, strategies, staffing, equipment, materials, documentation, contracts, correspondence, and deadlines
Collaborate cross-functionally to achieve lead-generation goals
Maintain trade show equipment storage, process payments, monitor expenses, prepare reports, evaluate ROI, and recommend improvements
Represent Genus ABS at conferences and trade shows
Assist with campaign strategy, development, and tracking
Maintain a project management system and track deadlines, execution, and results
Support sales team engagement and communications, including webinars, newsletters, and regional marketing outreach
Assist with annual calendar development

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Communications, or related discipline preferred
Minimum two years of experience required
Agriculture industry experience preferred
Willingness to travel up to 20% domestically and potentially internationally
Understanding and proven success in utilising digital marketing and automation tools (e.g., HubSpot, WordPress, social media management platforms)
Demonstrated experience in marketing automation, campaign management, lead generation, direct marketing, database marketing, and/or Internet marketing
Solid understanding of marketing concepts including lead management processes, customer lifecycle, lead nurturing, and marketing automation systems
Ability to track trends to identify innovative ways to evolve strategy, grow audiences, and drive conversions
Strategic mindset that considers both short-term and long-term ROI
Strong analytical skills, including the ability to test, measure, optimise, identify trends, and derive actionable insights
Excellent verbal and written communication skills
Above-average interpersonal and relationship-building skills
Ability to effectively present information to management and stakeholders
Experience negotiating contracts and sponsorships
Experience preparing budgets and basic accounting knowledge
Strong prioritisation and problem-solving skills
Ability to work within a fast-paced, deadline-oriented environment
Ability to work independently and collaboratively while maintaining accountability to meet or exceed goals
Detail-oriented, resourceful self-starter, and problem solver
Passion for excellence, continuous learning, and innovation
Critical thinker with a strong sense of ownership and pride in performance and team success
Strong interpersonal skills and ability to collaborate effectively with diverse stakeholders
Willingness to work in livestock environments and be exposed to farm-related conditions while performing job duties

Benefits

Comp & perks

Performance related bonus
25 days holidays + Bank Holidays
Pension
Employee Assistance Program
Employee share plan
Flexible Working Policy (Where appropriate/practicable)
Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)