Director, Travel Trade Growth

Empire State Realty Trust

. Lead the strategy, partnerships, and commercial performance of the Empire State Building Observation Deck’s domestic and international travel trade business .

Posted 11/12/2026full-timeNew York City • New York • United StatesLead💰 $140,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategy development, partnership management, and revenue growth within the travel trade sector. Proficient in leading high-performing sales teams and utilizing CRM systems to enhance operational efficiency and profitability.

Highest-signal resume keywords

Sales Strategy DevelopmentPartnership ManagementRevenue GrowthTeam LeadershipCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales TechniquesBusiness DevelopmentAnalytical SkillsProblem-Solving SkillsForecasting AccuracyRevenue ManagementChannel Strategy DevelopmentCustomer SegmentationTicket SalesMarket Analysis

Soft Skills

Exceptional Communication SkillsAbility to Manage Multiple TasksFast-Paced Environment Adaptability

Tools & Technologies

SalesforceMonday.comMS OfficeVentrataSatisfi Labs

Industry Keywords

Travel TradeTour OperatorsDistribution ChannelsGroup SalesCompetitive IntelligenceDynamic PricingRevenue Growth StrategiesMarket-Specific PlansTrade ShowsPartnership Negotiations

About the role

Key responsibilities & impact

Lead the strategy, partnerships, and commercial performance of the Empire State Building Observation Deck’s domestic and international travel trade business
Drive profitable visitation growth across travel trade, tour operators, wholesalers, pass programs, hotels, destination management companies, online travel agencies, transportation partners, and other distribution channels
Build, train, and lead a high-performing sales team accountable for ticket sales, revenue, pipeline development, forecasting accuracy, and execution
Own the travel-trade admissions, revenue, channel-mix, and profitability plan
Develop channel strategies and market-specific plans for priority domestic and international source markets
Rebuild underperforming channels and develop new sources of profitable volume
Expand student groups, tour operators, hotels and concierges, transportation partners, receptive operators, corporate groups, and attraction bundles
Convert trade shows, sales missions, FAMs, and partner meetings into measurable bookings and admissions
Partner with Revenue Management on pricing, commissions, inventory, blackout periods, dynamic pricing, promotions, and premium-product distribution
Lead negotiations and annual business reviews with priority partners
Maintain forecasts, growth plans, opportunity pipelines, and financial return analyses
Collaborate with Marketing, Digital, Revenue, Operations, Accounting, Ticketing, Technology, and Guest Experience
Oversee contract management, rate distribution, pricing, group sales reservations, and reseller content delivery
Maintain competitive intelligence covering peer attractions, channel terms, products, packaging, placement, and market activity
Own governance, training, adoption, and data quality for Salesforce, Ventrata, Monday.com, and Satisfi Labs
Leverage emerging technologies and AI to identify prospects, improve account intelligence, streamline reporting, and improve departmental efficiency
Report performance, priorities, and required decisions to senior leadership weekly, monthly, quarterly, and annually
Deliver profitable admissions and revenue growth, stronger partnerships, improved channel profitability, and a high-performing sales organization

Requirements

What you’ll need

Bachelor’s degree in related field or equivalent combination of education and directly relevant experience
Minimum of 8 years of progressively responsible sales, business development, or commercial experience
At least 3 years of direct people-management experience leading and developing a sales team
Demonstrated success in developing creative sales strategies, proactively pursuing new business opportunities, and building partnerships that deliver measurable revenue growth
Experience expanding group sales or developing new customer segments
Exceptional written and oral communication skills
Ability to work in a fast-paced environment and manage multiple tasks simultaneously
Knowledge of sales techniques and customer service best practices
Strong analytical and problem-solving skills
Strong proficiency in MS Office (Excel, Word, PowerPoint)
Proficient in Salesforce or another CRM system and Monday.com or another work management platform
Ability and willingness to travel domestically and internationally and attend trade events, partner meetings, and occasional evening or weekend activities as business needs require

Benefits

Comp & perks

Competitive base salary and bonus
Health/Dental/Vision insurance
Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
Voluntary Enhanced LTD Program
Voluntary Hospital, Accident, and Cancer Programs
401(k) with 100% match up to 5%
Paid parental leave
Pre-tax transit accounts
Employee Assistance Program for emotional, financial, and legal support
Generous paid time off
Flex Summer Fridays
Employee engagement programs
Volunteer time off
Continuing education
Complimentary Empire State Building Observation Deck access
Complimentary gym membership and other wellness benefits
Employee Discount Programs