Director, Product Marketing

Employer Direct Healthcare

. Own positioning, messaging, point of view, claims, and proof points for commercial audiences: employers, benefits consultants, health plans, public sector, and labor organizations.

Posted 11/11/2026full-timeUnited StatesLead💰 $185,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B product marketing with a focus on employer-sponsored health benefits, leveraging strong messaging frameworks and AI fluency to enhance sales processes and improve conversion rates. Proven ability to collaborate across teams and present effectively to diverse audiences while maintaining a strategic focus on business goals.

Highest-signal resume keywords

B2B Product Marketing ExperienceEmployer-Sponsored Health BenefitsMessaging Frameworks DevelopmentAI FluencyHealthcare Economics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging FrameworksSegmentationPersonas DevelopmentSales Materials CreationMarket Insight AnalysisGo-To-Market StrategyWin Rate ImprovementPerformance GuaranteesUtilization Pricing ModelsWorkflow Automation

Soft Skills

Emotional IntelligenceJudgmentAdaptabilityOriginal ThinkingStrong Writing and Editing

Tools & Technologies

AI ToolsResearch WorkflowsField-Enabling Workflows

Industry Keywords

Health PlansBenefits ConsultantsCommercial AudiencesSales EnablementClient Success

About the role

Key responsibilities & impact

Own positioning, messaging, point of view, claims, and proof points for commercial audiences: employers, benefits consultants, health plans, public sector, and labor organizations.
Tailor the Lantern story by segment and persona, and equip the commercial team at every stage of the buying process.
Build core sales materials that help buyers understand Lantern’s solutions, value, and working model.
Develop partner and channel positioning with health plan and ecosystem partners.
Own case studies and testimonials.
Turn market, competitive, and customer insight into sharper messaging on a regular cadence.
Lead go-to-market for new products and features for commercial audiences as part of the broader launch plan.
Partner with Sales, Solutions Consulting, Proposals, Client Success, Consultant Relations, Health Plan and Partnerships, Product, Enablement, Data Science and Analytics, Clinical, Pricing, and Growth Marketing.
Use AI to build and scale research, writing, and field-enablement workflows.

Requirements

What you’ll need

8-10 years of B2B product marketing experience
Employer-sponsored health benefits experience, gained working with employers, benefits consultants, or health plans.
A track record of improving win rate or stage conversion, with evidence to show for it.
Experience building messaging frameworks, segmentation, and personas that a sales team actually used.
Fluency in healthcare economics, including savings, utilization, pricing models, and performance guarantees.
Executive presence with sales leaders, consultants, and buyers, and comfort presenting to customers and prospects.
Strong judgment and emotional intelligence: you read the room, adapt in the moment, and know when to push and when to listen.
The ability to prioritize against business goals and say no to work that doesn’t move them.
Concrete, specific AI fluency: you’ve built workflows or tools that changed how you work.
Strong original thinking, writing, and editing, including the ability to spot an AI draft that is wrong, generic, or off-brand and fix it.
A record of independently owning a domain in a fast-moving, high-growth environment.

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave