Director, Product Marketing – Competitive Intelligence

Employer Direct Healthcare

. Own competitive and market intelligence for Lantern, including tracking, gathering, and use of insights .

Posted 9/30/2026full-timeUnited StatesLead💰 $185,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in competitive intelligence and market research, with a strong focus on healthcare and complex B2B environments. Capable of transforming raw data into actionable insights and strategic narratives for executive leadership and field teams.

Highest-signal resume keywords

Competitive IntelligenceMarket ResearchHealthcare ExperienceAI FluencyInterview Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisData InterpretationSurvey DesignFocus Group FacilitationCompetitive AlertingReport ProductionCommercial Confidence TrackingQualitative ResearchField TrainingStrategic Framing

Soft Skills

Self-DirectedCommunicationCredibilityAdaptabilityPrioritization

Industry Keywords

B2BHealthcareCompetitive Response PlaybookPE-Sponsored CultureExecutive Leadership Reports

About the role

Key responsibilities & impact

Own competitive and market intelligence for Lantern, including tracking, gathering, and use of insights
Continuously scan public, social, and industry sources for early market signals
Own and evolve competitive alerting infrastructure and turn raw signals into field-ready teardowns
Design and commission paid surveys and original studies when existing data is insufficient
Run focus groups, advisory-panel research, and external research relationships
Conduct structured interviews with customers, prospects, and the field to understand wins and losses
Deliver battlecards and real-time competitive alerts for immediate field use
Build and maintain the competitive response playbook for competitor moves
Establish and track a commercial confidence baseline quarter over quarter
Produce quarterly executive leadership reports with trends, patterns, and recommendations
Partner with data and content teams to turn findings into usable narratives
Partner with enablement to train and certify the field on depositioning and objection handling

Requirements

What you’ll need

7+ years in competitive intelligence, market research, or qualitative research, with direct customer and prospect contact
Healthcare or complex B2B employer-healthcare experience required
Track record of owning a domain independently — deciding what to track and what to ignore
Strong live interview skills: can read a room, probe, and know when to back off
Moves fluidly between deep technical detail and executive-level strategic framing
Self-directed research instinct across traditional and non-traditional sources
Concrete, specific AI fluency — not a checkbox answer
Credibility with the field: can get the truth from a seller after a lost deal and turn it into something they'll actually use
Experience in a PE-sponsored, results-oriented culture is a strong-candidate qualification
Experience building a function from zero and operating without a playbook is a strong-candidate qualification
Ability to drive adoption across a distributed commercial organization without formal authority
Ability to communicate in formats ranging from two-line field alerts to executive readouts
Ability to hold the line on findings under pressure from senior stakeholders
Ability to set priorities against stated outcomes and communicate deprioritization

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave