Senior Sales Development Representative

Employer Direct Healthcare

. Drive top-of-funnel activity through outbound prospecting to reach HR and benefits leaders at mid-size and large employers .

Posted 10/12/2026full-timeNew York City • New York • United StatesSenior💰 $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound sales and prospecting, particularly within the B2B sector, with a focus on engaging HR and benefits leaders. Proficient in utilizing Salesforce and other outreach tools to generate leads and maintain an organized pipeline.

Highest-signal resume keywords

Outbound Sales ExperienceLead GenerationSalesforce ProficiencyStrong Communication SkillsExperience Selling to HR Leaders

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Outbound ProspectingLead QualificationPipeline ManagementCold EmailingCold CallingLinkedIn MessagingPersonalized Video OutreachData-Driven Performance TrackingTime ManagementDetail Orientation

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsGrowth MindsetReceptive to Feedback

Tools & Technologies

SalesforceOutreachLinkedIn Sales NavigatorZoomInfo

Industry Keywords

B2B SalesHR LeadersBenefits StrategyProspectingPipeline Generation

About the role

Key responsibilities & impact

Drive top-of-funnel activity through outbound prospecting to reach HR and benefits leaders at mid-size and large employers
Craft highly personalized outreach tied to each employer’s goals, challenges, and current benefits strategy
Qualify leads and book meetings for Account Executives by uncovering business pain and identifying decision-makers
Partner with marketing, sales, and strategy to refine messaging and outreach
Stay current on industry trends and the evolving benefits landscape
Keep pipeline and activity accurate and up to date in Salesforce
Test, iterate, and share learnings
Expand Lantern’s reach by connecting with decision-makers who want to improve care while reducing waste

Requirements

What you’ll need

2+ years of outbound sales or prospecting experience in B2B
Proven track record of generating pipeline through cold email, phone, LinkedIn, video, and other outbound channels
Proficiency with Salesforce, Outreach, LinkedIn Sales Navigator, and ZoomInfo
Strong written and verbal communication, with the ability to write clear, compelling messages that resonate with busy buyers
Data-driven approach: you track your own performance and iterate to improve
Organized and detail-oriented, with strong follow-up and time management
Growth mindset: eager to learn, receptive to feedback, and committed to leveling up
Experience selling to HR and benefits leaders, with a track record of consistently exceeding quota
Experience executing the full outbound motion, including email, cold calls, LinkedIn messages, and personalized video

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave
Mentorship
Real-time feedback
Fast track to becoming an exceptional seller and future leader