Head of Growth Marketing – Paid Acquisition, High-Ticket Funnels

Empower Life Collective

. Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company .

Posted 10/27/2026full-timeRemote • United States, United Kingdom, Ireland, Canada, Australia, United Arab EmiratesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy and client acquisition for high-ticket offers, with a strong focus on funnel architecture, conversion rate optimization, and team leadership. Proven ability to manage compliance-sensitive marketing processes and drive revenue growth through innovative creative strategies.

Highest-signal resume keywords

Paid Media StrategyMeta Media BuyingFunnel ArchitectureTeam LeadershipCompliance-Sensitive Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

High-Ticket Call-Funnel OptimizationConversion Rate OptimizationCreative DirectionPixel ConditioningGoogle Ads ExpertiseVSL ImprovementsBudget AllocationLead Quality ManagementAttributionEmail Performance Management

Soft Skills

Team ManagementAnalytical ThinkingCreative Problem SolvingCommunicationLeadership

Tools & Technologies

HyrosGoHighLevelClickFunnelsClaudeClaude CodeConvert.com

Industry Keywords

Men's CoachingDirect-Response CopyCompliance MonitoringMarketing TurnaroundRevenue Growth

About the role

Key responsibilities & impact

Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company
Own paid media strategy, account structure, testing methodology, and results with the external media-buying partner
Lead scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
Own growth economics, forecasts, and monthly revenue-to-spend planning
Direct creative and messaging strategy, including hooks, angles, ads, avatar architecture, VSL copy, direct-response copy, creative volume, and final quality control
Own VSL improvements and iterations
Manage compliance, final-review gates, multi-account testing, platform-policy monitoring, and restriction playbooks
Own conversion-event architecture, event routing, pixel conditioning, attribution, and the canonical weekly funnel scoreboard
Lead funnel architecture and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and persona-specific funnels
Own email performance, sequences, broadcasts, and the learning loop between email and paid acquisition
Lead the existing marketing team, establish standards, run weekly plans and structured meetings, conduct quarterly performance reviews, and make hiring decisions
Design processes, production pipelines, and creative/editing throughput and quality standards
Analyze competitor ads and VSLs and identify ways to compete more effectively
Operate AI-first using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building
Report to the CEO and work closely with the founder
Target outcomes include restoring historical ROAS, growing revenue, and building a high-standard marketing department

Requirements

What you’ll need

Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable
Deep high-ticket call-funnel experience – optimizing to booked calls and sales, not to leads
Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning
Familiarity with what experts like Jeremy Haynes teach, and ability to teach it back to the team
Proven creative and hook direction, with receipts (ads directed and the numbers behind them)
Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard
Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount
Compliance-sensitive vertical experience: operated where an account can die overnight
Google Ads at expert level (strong working competence is preferred)
Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts to test for a marriage offer
Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale (like convert.com)
Entrepreneurial or intrapreneurial background

Benefits

Comp & perks

Fully remote position
Full-time employment
Core hours in the European or Dubai time zone
Annual performance bonus of up to 10% of your fee, tied to targets fully within your control
Path to CMO title
Profit-share tied to business growth