Empower Life Collective

Marketing

• Conduct market research and ideation
• Write copy for ads, VSLs, funnel pages, and emails
• Own the message across the company's marketing assets
• Write high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels
• Develop hypotheses, target avatars, and reasoning for each ad concept
• Manage video editors and provide creative briefs, shot lists, scripts, and quality direction
• Review and approve final cuts, including pacing, hooks, captions, visuals, music, formats, and message accuracy
• Brief the spokesperson and source, script, and brief testimonial ads
• Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, CRO test copy, webinars, and case studies
• Send daily email broadcasts designed to book sales calls
• Write nurture, post-opt-in, show-up, and release sequences
• Manage email revenue and deliverability; report weekly on broadcast revenue, autoresponder revenue, and call-booking emails
• Review sales calls, email replies, competitor ads, and VSLs; maintain objection, customer-language, and swipe-file resources
• Analyze cost per call and ROAS by concept and decide what to iterate
• Track ads as new or iteration and mark wins or losses after review
• Write compliant copy and flag risky claims before review
• Use AI for research, structure, and self-review while ensuring the copy itself is original
• Report to the Head of Paid Marketing and work closely with the founder
• Improve qualified-call acquisition costs, VSL performance, email revenue, funnel messaging, and creative production over time

Senior Direct Response Marketer

• Take full ownership of paid client acquisition and run a marketing turnaround
• Direct paid media strategy, account structure, testing methodology, and external media-buying partner
• Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
• Own growth economics forecasts covering revenue, calls, cost per qualified call, spend, and creative volume
• Direct creative and messaging, including hooks, angles, ads, avatar architecture, VSL copy, creative volume, and final quality control
• Mine sales calls and best-customer language to develop and iterate ads based on closed calls
• Own compliance review, account safety, platform-policy monitoring, multi-account testing, and restriction playbooks
• Own conversion-event architecture, event routing, pixel conditioning, attribution, and a canonical weekly funnel scoreboard
• Lead funnel and CRO testing from ads and opt-in through VSL, application, booking, confirmation pages, and sale
• Own email performance, sequences, broadcasts, and the learning loop between email and paid marketing
• Lead the existing marketing team, raise standards, make hiring and firing decisions, recruit A-players, and manage processes and production throughput
• Analyze competitor ads and VSLs and identify how to compete more effectively
• Operate AI-first using Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks
• Report to the CEO, work closely with the founder, and assume end-to-end ownership within the first months
• Target restoring historical ROAS and revenue growth within six months, with a path to CMO and profit-share tied to business growth within 18 months

Head of Paid Marketing

Marketing Operations

• Own the weekly marketing dashboard and Monday report covering spend, cost per call, opt-in rate, return on ad spend, win rate per writer and ads launched
• Reconcile marketing data across ad platforms, Hyros and the CRM
• Prepare monthly summaries by funnel stage
• Build and maintain the ClickUp marketing production pipeline, statuses, dashboards, templates and Slack intake
• Create written procedures, naming conventions and an organized asset library
• Apply compliance and QA checklists to every ad and email before review
• Maintain a log of what launched, where and when
• Build landing page variants and funnel pages in GoHighLevel or ClickFunnels
• Build email sequences and automations in ActiveCampaign
• Set up split tests from copywriter text and Head of Growth briefs
• Manage the video editor pool, including meetings, briefs, turnaround and revision targets, onboarding, applicant screening and bonus tracking
• Keep deliverables and deadlines visible and on track for the Head of Growth
• Book recording sessions, manage the meeting calendar, onboard starters and manage tool access and subscriptions
• Automate repeatable reporting, QA, procedure-drafting and data-reconciliation processes

Senior Direct Response Marketer

Head of Paid Marketing

Marketing Operations Specialist