Head of Paid Marketing

Empower Life Collective

. Take full ownership of paid client acquisition and run a marketing turnaround .

Posted 9/21/2026contractRemote • United Kingdom, Ireland, United Arab Emirates, CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid media strategy, creative direction, and team leadership, with a strong focus on high-ticket call funnels and compliance-sensitive marketing. Proven ability to drive revenue growth and optimize marketing processes while managing a diverse team.

Highest-signal resume keywords

Paid Media StrategyHigh-Ticket Call-Funnel OptimizationMeta Media Buying ExpertiseTeam Leadership and ManagementCompliance-Sensitive Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Client AcquisitionBudget AllocationCreative DirectionConversion-Event ArchitectureCRO TestingEmail Performance ManagementData-Driven Decision MakingPixel ConditioningSplit-Testing ToolingRevenue Growth Forecasting

Soft Skills

Team BuildingDirect CommunicationProblem SolvingAdaptabilityMentoring

Tools & Technologies

Google AdsMeta AdsHyrosGoHighLevelClickFunnelsConvert.comClaudeClaude Code

Industry Keywords

High-Ticket OffersCompliance ReviewCreative VolumeAvatar ArchitectureEmotional Transformation NicheMarketing ProcessesPerformance ProblemsMulti-Account Testing

About the role

Key responsibilities & impact

Take full ownership of paid client acquisition and run a marketing turnaround
Direct paid media strategy, account structure, testing methodology, and external media-buying partner
Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
Own growth economics forecasts covering revenue, calls, cost per qualified call, spend, and creative volume
Direct creative and messaging, including hooks, angles, ads, avatar architecture, VSL copy, creative volume, and final quality control
Mine sales calls and best-customer language to develop and iterate ads based on closed calls
Own compliance review, account safety, platform-policy monitoring, multi-account testing, and restriction playbooks
Own conversion-event architecture, event routing, pixel conditioning, attribution, and a canonical weekly funnel scoreboard
Lead funnel and CRO testing from ads and opt-in through VSL, application, booking, confirmation pages, and sale
Own email performance, sequences, broadcasts, and the learning loop between email and paid marketing
Lead the existing marketing team, raise standards, make hiring and firing decisions, recruit A-players, and manage processes and production throughput
Analyze competitor ads and VSLs and identify how to compete more effectively
Operate AI-first using Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks
Report to the CEO, work closely with the founder, and assume end-to-end ownership within the first months
Target restoring historical ROAS and revenue growth within six months, with a path to CMO and profit-share tied to business growth within 18 months

Requirements

What you’ll need

Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable
Deep high-ticket call-funnel experience – optimizing to booked call and sale, not to lead
Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning
Familiar with what experts like Jeremy Haynes teach, and able to teach it back to the team
Proven creative and hook direction, with receipts (ads directed and numbers behind them)
Managed a marketing team of 5+ including copywriters, editors, media buyers, and social media managers
Built or rebuilt marketing processes and lifted creative-team output quality
Compliance-sensitive vertical experience where an account can die overnight
Strong working competence in Google Ads preferred
Experience in a relationship, men's transformation, or adjacent emotional-transformation niche preferred
Hyros, GoHighLevel, and ClickFunnels fluency preferred
Split-testing tooling that tracks from opt-in to sale, such as Convert.com, preferred
Entrepreneurial or intrapreneurial background preferred
Hypothesis- and data-driven approach
Ability to work without strict 9–5 hours and do whatever it takes to win
Ability to work closely with the founder and keep people informed
Deep understanding of the married man whose marriage is in crisis
Must not keep other clients on the side
Must be willing to address performance problems directly and rebuild teams and processes when needed

Benefits

Comp & perks

Fully remote position
Core hours in a European or Dubai time zone
Annual bonus of up to 10% of your fee, tied to targets fully within your control
Software and AI tools (Claude, ChatGPT, and similar) paid for by the company
Ownership and impact through building systems and processes
Significant performance compensation fully tied to performance