Head of Performance Marketing – High-Ticket Coaching

Empower Life Collective

. Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company .

Posted 10/27/2026contractRemote • Sweden, Denmark, Germany, Poland, Portugal, NetherlandsLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy and client acquisition, with a strong focus on high-ticket call funnels and creative direction. Proven ability to lead marketing teams, optimize conversion events, and manage compliance-sensitive campaigns effectively.

Highest-signal resume keywords

Paid Media StrategyHigh-Ticket Call Funnel OptimizationMeta Media Buying ExpertiseTeam Leadership and ManagementCompliance-Sensitive Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationCreative DirectionAttribution and TrackingBudget AllocationLead Quality ManagementFunnel ArchitectureEmail Performance ManagementTesting MethodologyAd Hypotheses DevelopmentVSL Copywriting

Soft Skills

Team BuildingPerformance Review ConductingProcess DefinitionCreative Production ImprovementAnalytical Thinking

Tools & Technologies

HyrosGoHighLevelClickFunnelsConvert.comClaudeClaude Code

Industry Keywords

Men's CoachingHigh-Ticket OffersEmotional TransformationCompliance GuidesMulti-Account Testing

About the role

Key responsibilities & impact

Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company
Direct paid media strategy, account structure, testing methodology, and external media-buying partner execution
Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
Own growth economics, including monthly forecasts across revenue, calls, qualified-call cost, spend, and creative volume
Direct creative and messaging using sales-call and customer language to develop hooks, angles, ads, VSL copy, and direct-response copy
Own avatar architecture, ad hypotheses, VSL improvements, creative volume and diversity targets, and final quality control
Manage compliance guides, final-review gates, multi-account testing, platform-policy monitoring, and restriction playbooks
Own conversion-event architecture, platform event quality, pixel-conditioning strategy, attribution, tracking, and a canonical weekly funnel scoreboard
Lead funnel and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and funnel-architecture variants
Own email performance, sequences, broadcasts, and the feedback loop between email and paid media
Lead the existing marketing team, raise standards, conduct performance reviews, make hiring decisions, define processes, and improve creative-production throughput and quality
Analyze competitor ads and VSLs and develop specific strategies to compete more effectively
Operate AI-first using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building
Report to the CEO and work closely with the founder

Requirements

What you’ll need

Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable
Deep high-ticket call-funnel experience – optimizing to booked calls and sales, not to leads
Expert Meta media buying with real Andromeda-era fluency – creative-as-targeting, concept-level testing, pixel conditioning
Familiarity with what experts like Jeremy Haynes teach, and ability to teach it back to the team
Proven creative and hook direction, with receipts (ads directed and the numbers behind them)
Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard
Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount
Compliance-sensitive vertical experience: operated where an account can die overnight
Google Ads at expert level (strong working competence is preferred) [nice to have]
Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts to test for a marriage offer [nice to have]
Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale, such as Convert.com [nice to have]
Entrepreneurial or intrapreneurial background [nice to have]

Benefits

Comp & perks

Fully remote position
Full-time designation stated in benefits
Core hours in the European or Dubai time zone
Annual performance bonus of up to 10% of your fee, tied to targets fully within your control
Path to CMO
Profit-share tied to business growth