Senior Direct Response Copywriter – High-Ticket Coaching

Empower Life Collective

. Conduct market research and ideation .

Posted 10/27/2026contractRemote • United States, United Kingdom, Ireland, Canada, Australia, New ZealandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in writing direct-response copy for various platforms, including VSLs and email sequences, with a strong focus on revenue attribution and performance tracking. Proficient in conducting market research and analyzing ad performance to optimize campaigns and drive sales.

Highest-signal resume keywords

Direct-Response CopywritingEmail Marketing ExpertiseVSL DevelopmentMeta Ad CopywritingMarket Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct-Response CopywritingEmail Sequence WritingVSL DevelopmentSales Page CopywritingCRO TestingAd Concept DevelopmentRevenue Attribution AnalysisCost Per Call AnalysisTestimonial Ad SourcingVideo Script Writing

Soft Skills

Excellent Written CommunicationCreative DirectionAnalytical ThinkingCollaboration

Tools & Technologies

ActiveCampaignGoHighLevelClickFunnelsHyros

Industry Keywords

High-Ticket OffersSales FunnelsCustomer AvatarsCompliance-Sensitive AdvertisingEmotional Offers

About the role

Key responsibilities & impact

Conduct market research and ideation
Write direct-response copy for ads, VSLs, funnel pages, opt-in pages, sales pages, TSLs, retargeting, CRO tests, webinars, case studies, and emails
Develop high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels
Create hypotheses, target avatars, and reasoning for each ad concept
Brief video editors with scripts, shot lists, and creative direction
Review and approve video cuts for pacing, hooks, captions, visuals, music, formats, and message accuracy
Brief the spokesperson for recordings, including scripts, hook options, and intros
Source, script, and brief testimonial ads, especially for higher-income clients
Write VSLs for specific avatars, beginning with a rewrite of the current VSL
Send daily broadcasts aligned with ad angles to book sales calls
Write nurture, post-opt-in, show-up, and release email sequences
Test email variables and monitor revenue and deliverability
Report weekly on broadcast revenue, autoresponder revenue, and emails that booked calls
Share high-performing ideas with the ads team
Review flagged sales calls and email replies to maintain objection and customer-language documentation
Analyze cost per call and ROAS by concept and determine iterations
Monitor competitor ads and VSLs, maintain a swipe file, and identify improvement opportunities
Tag ads as new or iteration and mark wins or losses after Friday reviews
Follow claims standards and flag risky copy to protect advertising accounts
Use AI for research, structure, and self-review while writing the copy personally
Report to the Head of Paid Marketing and work closely with the founder

Requirements

What you’ll need

Excellent written and spoken English, at a native or near-native level
Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable results such as cost per call, ROAS, or revenue attributed to copy
Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for a scaled offer
Written Meta ad copy at volume and tracked winning concepts and the reasons for their performance
Email marketing expertise including daily broadcasts, sequences, deliverability, and revenue attribution
Availability for at least 20 hours per week, ideally 30 or more
At least 3 hours per day overlapping European hours
Nice-to-have: experience writing for emotional and relationship-focused offers, including men's or personal transformation, grief, parenting, therapy-adjacent, or faith topics
Nice-to-have: ability to review rough video cuts and provide clear editor notes
Nice-to-have: experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros
Nice-to-have: experience with testimonial and case study ads
Nice-to-have: experience managing or mentoring writers or editors
Nice-to-have: experience running a business or building something within one
Nice-to-have: experience working inside a company or offer generating $500,000+ per month
Nice-to-have: personally written copy generating at least $1 million in revenue, with verifiable numbers
Nice-to-have: real voice-of-customer research experience
Nice-to-have: experience in a compliance-sensitive advertising vertical

Benefits

Comp & perks

Fully remote position
Flexible hours
Ability to structure your workday around your life
At least 3 hours of daily overlap with European or Dubai working hours