Product Marketing Manager

Empower Pharmacy

. Own product marketing for one to two therapy areas end to end, including positioning, launches, sales tools, and competitive intelligence .

Posted 9/24/2026full-timeHouston • Texas • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including positioning, launches, and sales enablement, with a strong focus on compliance and collaboration with medical and legal teams. Proven ability to execute go-to-market strategies and develop sales tools that drive conversion in healthcare and wellness sectors.

Highest-signal resume keywords

Product MarketingSales EnablementGo-To-Market StrategyHealthcare MarketingRegulatory Review

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningLaunch ManagementSales Tools DevelopmentCompetitive IntelligenceMarket ResearchDigital MarketingContent CreationData AnalysisWebsite ManagementVoice-of-Customer Insights

Soft Skills

Strong Writing SkillsSelf-DirectedAdaptabilityCollaborationCommunication

Tools & Technologies

AI Tools for DraftingSales Enablement SoftwareDigital Marketing PlatformsContent Management SystemsAnalytics Tools

Industry Keywords

HealthcarePharmaDevicesWellnessMen's HealthWomen's HealthWeight ManagementB2B MarketingClinical TeamsR&D Collaboration

About the role

Key responsibilities & impact

Own product marketing for one to two therapy areas end to end, including positioning, launches, sales tools, and competitive intelligence
Execute go-to-market activities for prescribing providers, telehealth and clinic partners, and patients
Run product launches from workback plan through post-launch readout
Coordinate content, creative, digital, and sales teams during launches
Partner with campaign teams on therapy-area demand generation
Work with Medical Affairs and Legal on claims review for product copy, sales materials, campaign assets, and web content
Represent marketing in R&D and Operations review meetings
Bring research, data, and market context into product discussions and communicate formulation, capacity, and pipeline updates to marketing and sales
Maintain accurate, compliant, conversion-focused website product pages
Create and maintain sales enablement tools including battlecards, one-pagers, objection handling, proof points, and pitch support
Track competitors and develop response messaging
Gather voice-of-customer insights from sales calls, provider conversations, and win/loss notes

Requirements

What you’ll need

4–7 years in marketing
At least 2 years in product marketing or a role involving positioning, launch, or sales enablement work
Experience marketing to or through professionals such as providers, clinicians, practitioners, or B2B buyers, or a clear understanding of how this differs from consumer marketing
Experience working with legal, medical, or regulatory review, or in an environment where every word is checked
Strong writing skills
Ability to run multiple launches, review cycles, and web updates in parallel
Daily working fluency with AI for drafting, research, and competitive analysis
Self-directed and able to adapt to shifting priorities
Evidence of shipped launches, sales-used assets, and campaigns carried from brief to results
Healthcare, pharma, devices, or wellness experience strongly preferred
Experience in men’s health, women’s health, weight management, or wellness categories preferred
Experience working with R&D, medical, or clinical teams preferred
Experience building a toolkit, launch process, or competitive program preferred

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
401(k) matching
Wellness perks
IV therapy
Compounded medications