Senior Manager, Product Marketing

Empowerly

. Define and continually refine Empowerly's ideal customer profile and key segments .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on positioning, messaging, and go-to-market strategies. Proven ability to leverage customer insights and market trends to drive product development and sales enablement in the edtech or B2C service sectors.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyCustomer ResearchSales Enablement ProgramsAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingPricing StrategyPackaging StrategyCompetitive AnalysisProduct DevelopmentWebinar StrategyData AnalysisSales EnablementMarket Research

Soft Skills

StorytellingProject ManagementAnalytical SkillsCommunication SkillsCollaboration

Tools & Technologies

HubSpotDigital PlatformsAI ToolsWebinar Platforms

Certifications & Qualifications

MBAReforgePragmatic Institute

Industry Keywords

EdtechB2C ServicesCustomer JourneyBuyer PersonasVoice of the Customer

About the role

Key responsibilities & impact

Define and continually refine Empowerly's ideal customer profile and key segments
Determine products and packages that fit each ICP segment and recommend improvements to fit, conversion, and customer value
Build and maintain buyer personas and journey insights using interviews, surveys, sales call reviews, win/loss analysis, and funnel data
Research market trends, customer needs, and competitive gaps to identify and recommend new products and services
Participate in product development as the voice of the customer and market
Lead go-to-market planning and execution for new programs, services, and major updates
Run an ongoing voice-of-the-customer program
Own positioning and messaging architecture across programs, audiences, grade levels, and price points
Partner on packaging, offers, bundles, and pricing presentation
Run message and offer testing across websites, landing pages, email, and webinars
Improve product presentation on the website with Organic Search & AI Discovery
Maintain product hierarchy, messaging source of truth, and product knowledge repository
Track competitors' offerings, pricing, packaging, messaging, and reviews
Maintain product marketing and positioning across web pages
Develop competitive battlecards and differentiation guidance
Equip Sales with pitch narratives, one-pagers, packaging guidance, objection-handling guides, case studies, and consult talk tracks
Build training and feedback loops with Sales Enablement
Contribute to webinar topic strategy, narratives, key messages, conversion arcs, offers, and calls to action
Partner on webinar promotion and consult bookings
Contribute customer, product, and competitive insights to content themes
Analyze webinar performance to refine topics, formats, and messaging
Report on consult booking rates, AOV, products per customer, and launch performance against goals
Bring data-backed recommendations to leadership on ICP focus, product lineup, packaging, and positioning
Report to the Head of Brand & Growth and partner with Product, Counseling, Sales leadership, Webinar & Event Production, Paid Media, Lifecycle, and Brand, Content & Creative teams

Requirements

What you’ll need

7+ years of product marketing experience, including ownership of positioning, messaging, and go-to-market launches
Experience defining ICPs and segments and matching products and offers to them
Experience with pricing, packaging, and bundling strategy
Experience researching and recommending new products and contributing to product development teams
Proven track record launching programs or products that hit revenue or adoption goals
Experience building sales enablement programs and competitive battlecards
Experience using webinars or virtual events as an acquisition and conversion channel
Strong customer research, writing, storytelling, analytical, and project management skills
Daily user of AI tools to accelerate research, content development, and analysis
AI-forward marketer with examples of using AI to make their job more effective
Experience in edtech, education, or another high-consideration B2C service
Experience with services businesses that sell multi-product packages or upgrades
Familiarity with HubSpot and digital platforms
MBA, Reforge, Pragmatic Institute, or equivalent training is a plus

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off
401(k)
Ongoing coaching
Mentorship
Opportunities for career advancement