Empowerly

Product Marketing

• Define and continually refine Empowerly's ideal customer profile and key segments
• Determine products and packages that fit each ICP segment and recommend improvements to fit, conversion, and customer value
• Build and maintain buyer personas and journey insights using interviews, surveys, sales call reviews, win/loss analysis, and funnel data
• Research market trends, customer needs, and competitive gaps to identify and recommend new products and services
• Participate in product development as the voice of the customer and market
• Lead go-to-market planning and execution for new programs, services, and major updates
• Run an ongoing voice-of-the-customer program
• Own positioning and messaging architecture across programs, audiences, grade levels, and price points
• Partner on packaging, offers, bundles, and pricing presentation
• Run message and offer testing across websites, landing pages, email, and webinars
• Improve product presentation on the website with Organic Search & AI Discovery
• Maintain product hierarchy, messaging source of truth, and product knowledge repository
• Track competitors' offerings, pricing, packaging, messaging, and reviews
• Maintain product marketing and positioning across web pages
• Develop competitive battlecards and differentiation guidance
• Equip Sales with pitch narratives, one-pagers, packaging guidance, objection-handling guides, case studies, and consult talk tracks
• Build training and feedback loops with Sales Enablement
• Contribute to webinar topic strategy, narratives, key messages, conversion arcs, offers, and calls to action
• Partner on webinar promotion and consult bookings
• Contribute customer, product, and competitive insights to content themes
• Analyze webinar performance to refine topics, formats, and messaging
• Report on consult booking rates, AOV, products per customer, and launch performance against goals
• Bring data-backed recommendations to leadership on ICP focus, product lineup, packaging, and positioning
• Report to the Head of Brand & Growth and partner with Product, Counseling, Sales leadership, Webinar & Event Production, Paid Media, Lifecycle, and Brand, Content & Creative teams

Explore Senior Manager, Product Marketing at Empowerly. Review requirements and application details.

Open roles

Senior Manager, Product Marketing