Branding and Communications Specialist

Encova Insurance

. Develop, coordinate and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders .

Posted 11/6/2026full-timeUnited StatesMid-LevelSenior💰 $49,225 - $78,759 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing and communication strategies, with a strong focus on social media management, content creation, and brand positioning. Proficient in managing communication plans and optimizing campaign effectiveness across multiple channels.

Highest-signal resume keywords

Content StrategySocial Media ManagementCommunication PlansWriting and Editing SkillsBrand Positioning

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingPublic RelationsDigital MarketingContent CreationCampaign Optimization

Soft Skills

CreativityAttention to DetailCollaborationStrong Writing Skills

Tools & Technologies

Sprout SocialEpiServer CMSSharePointMonday.comMicrosoft Dynamics Customer Insights

Industry Keywords

Insurance IndustryBrand StandardsCorporate BrandingEmerging MediaOnline Reputation Management

About the role

Key responsibilities & impact

Develop, coordinate and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders
Create content for Encova’s social media accounts to increase brand awareness and engagement
Maintain brand standards and identify opportunities to strengthen Encova’s brand positioning
Communicate with agents, policyholders, media and the general public through traditional, digital and emerging media
Develop comprehensive communication plans, including email marketing, social media, public relations, internal communications, newsletters, website alerts, FAQs, talking points and advertising
Create and implement multi-channel communication programs supporting all business lines
Collaborate with profit centers, Customer Experience, Information Technology, Agency Operations and Marketing
Write, proof, edit and obtain approvals for marketing and communications materials
Monitor, measure, report on and optimize campaign effectiveness
Manage content strategy for Encova’s external web properties and customer-facing portals
Create, schedule and publish social media content across Facebook, Instagram and LinkedIn
Research trends, hashtags and competitors; develop content calendars; create captions and short-form copy
Assist with photo selection and basic video editing in CapCut
Monitor and engage with social media audiences and track performance metrics
Monitor, maintain and improve Encova’s online reputation, including Google reviews
Lead projects and interact with integrated teams
Maintain editorial and corporate calendars
Ensure consistent corporate branding and information across functions and platforms
Evaluate emerging technologies and provide recommendations for adoption

Requirements

What you’ll need

An undergraduate degree in communications, marketing, journalism or a related field
Directly related experience in communications, advertising, social media, public relations or digital marketing is preferred
Strong writing skills, creativity, thorough understanding of social media channels, attention to detail and a demonstrated success in content strategy is required
A portfolio demonstrating diverse writing styles is required
Demonstrated strong proofing and editing skills
Demonstrated experience managing communication plans, email marketing and AP style are highly desired
Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS and SharePoint is a plus
Work in or understanding of the insurance industry is desirable
Must reside and work within one of Encova's eligible U.S. states

Benefits

Comp & perks

Bonus opportunity
Health, Dental & Vision Insurance
Company-provided life and income protection plans
401(k) Retirement Plan - 100% company match up to 7% on annual salary
Paid Time Off, Paid Holidays, and Floating Holidays
Flexible Work Arrangements - Hybrid and remote depending on the role