Senior Field Marketing Specialist

Endava

. Develop and execute regional field marketing plans for North America aligned with commercial priorities .

Posted 10/28/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional field marketing strategies, with a strong focus on demand generation and integrated marketing campaigns. Proficient in managing stakeholder relationships and analyzing campaign performance metrics to optimize marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Integrated Marketing Campaign ManagementProject Management SkillsCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign Performance AnalysisLead Quality ReportingEvent Strategy and ActivationDigital MarketingContent CreationStakeholder ManagementPipeline GenerationClient Advocacy InitiativesBudget Management

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationAnalytical MindsetAbility to Manage Multiple PrioritiesCollaboration Skills

Tools & Technologies

HubSpotMarketoCRM PlatformsMarketing Automation PlatformsDigital Services Tools

Certifications & Qualifications

Bachelor's Degree or Professional Qualification

Industry Keywords

Technology ConsultingDigital TransformationCloudAISaaSProfessional ServicesIntegrated MarketingField MarketingClient EngagementStrategic Partnerships

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute regional field marketing plans for North America aligned with commercial priorities
Design integrated campaigns combining digital marketing, events, content, ABM, and partner marketing
Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities
Tailor global marketing initiatives to regional market needs while maintaining brand consistency
Optimize marketing activities for demand generation, pipeline generation, and ROI
Advise regional Sales, Client Partners, and Industry leaders across North America
Support executive engagement programs and strategic client initiatives
Contribute to global campaigns, ABM initiatives, and marketing best practices
Design campaigns, agree target accounts, adapt regional messaging/content, and hand leads to Sales
Manage BANT-verified lead handover, follow-up support, and lead-quality reporting
Support account selection, ABM activation, and personalized content
Orchestrate global partner and industry events in North America
Lead regional event strategy, activation, and client experience
Deliver VIP client experiences at roundtables and C-Suite events
Build and publish client stories, thought leadership content, and PR stories
Facilitate client engagement and local filming
Drive client advocacy initiatives including client-hosted panels and industry-event speakers
Support local social content, audience management, and regional amplification
Track, analyze, and report campaign performance using CRM and marketing automation platforms such as HubSpot
Monitor MQLs, SQLs, influenced/generated pipeline, opportunity conversion, event ROI, and campaign engagement
Produce regular optimization reports and recommendations
Manage field/area marketing budgets and coordinate agencies, suppliers, venues, and marketing partners
Ensure activities are delivered on time, within budget, and according to procurement processes
Travel to execute key marketing events and initiatives

Requirements

What you’ll need

Must be located on the East Coast, EST
Ideally educated to bachelor’s degree level or holds a professional qualification
5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing
Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable
Proven experience managing integrated marketing campaigns and executive-level events
Strong project management and stakeholder management skills
Experience working closely with sales teams to support pipeline generation
Excellent written and verbal communication skills
Strong analytical mindset with experience using campaign performance metrics to drive decisions
Ability to manage multiple priorities across different regions and stakeholders
Experience with Account-Based Marketing (ABM) programs
Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar
Experience working within a global matrix organisation
Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets
Experience managing external agencies and strategic partnerships
Excellent spoken and written English language
Ability to conduct oral and written business communications to the highest level
Willingness and ability to travel for key marketing events and initiatives
Ability to attend internal and external meetings via video calls
Ability to work onsite at corporate or client offices as necessary
For business travel/event attendance: ability to lift 25 lbs
For business travel/event attendance: valid driver’s license and acceptable driving record

Benefits

Comp & perks

Competitive salary package
Share plan
Company performance bonuses
Value-based recognition awards
Referral bonus
Career coaching
Global career opportunities
Non-linear career paths
Internal development programmes for management and technical leadership
Complex projects
Rotations
Internal tech communities
Training
Certifications
Coaching
Online learning platforms subscriptions
Pass-it-on sessions
Workshops
Conferences
Hybrid work
Flexible working hours
Employee assistance programme
Global internal wellbeing programme
Access to wellbeing apps
Global internal tech communities
Hobby clubs and interest groups
Inclusion and diversity programmes
Events and celebrations
Medical, Dental, vision, Disability coverage
Flexible Spending Accounts (Medical, Transit, and Dependent Care)
Employer Paid Life Insurance and AD&D Coverages
Health Savings account paired with low-cost High Deductible Medical Plan
401(k) Safe Harbor Retirement plan with employer match with immediately vest