Senior Field Marketing Specialist

Endava

. Develop and execute regional field marketing plans for North America aligned with Endava’s commercial priorities and business objectives .

Posted 11/4/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing regional field marketing strategies, integrating digital marketing, events, and account-based marketing (ABM) to drive demand generation and pipeline growth. Proven ability to collaborate with sales teams and manage multiple priorities while delivering high-quality marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing Campaign ManagementAccount-Based Marketing (ABM)Strong Project Management SkillsCRM and Marketing Automation Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign Performance AnalysisEvent Strategy and ManagementDigital MarketingContent CreationStakeholder ManagementLead GenerationMarket Opportunity IdentificationBudget ManagementRelationship Management

Soft Skills

Excellent Communication SkillsStrong Analytical MindsetEffective Team CollaborationHigh Emotional IntelligenceProblem-Solving Skills

Tools & Technologies

HubSpotMarketoCRM PlatformsMarketing Automation ToolsSocial Media Management Tools

Certifications & Qualifications

Bachelor's Degree or Professional Qualification

Industry Keywords

Technology ConsultingDigital ServicesIT ServicesSaaSProfessional ServicesDigital TransformationCloud ComputingAISoftware EngineeringConsulting Markets

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute regional field marketing plans for North America aligned with Endava’s commercial priorities and business objectives
Design integrated marketing campaigns combining digital marketing, events, content, ABM, and partner marketing
Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities
Tailor global marketing initiatives to regional market needs while maintaining brand consistency
Ensure marketing activities align with industry, account, and regional growth strategies
Optimise marketing programs for demand generation, pipeline generation, and ROI
Build relationships with regional Sales leaders, Client Partners, and Industry leaders
Advise North America teams and help Sales convert MQLs into closed-won business
Align marketing investments with commercial priorities and business development objectives
Support executive engagement programs and strategic client initiatives
Contribute expertise and input to global campaigns and ABM initiatives
Share global marketing best practices, including AI-enabled execution and VIP client experiences
Design global campaigns, agree target accounts with Sales, adapt regional messaging and content, and orchestrate lead hand-offs
Manage handover of BANT-verified leads to Sales, support follow-up, and report lead quality to the team and agency
Support account selection, ABM activation, and personalised content
Partner on global events and orchestrate events in the North America region
Lead regional event strategy, activation approach, and client experience
Deliver VIP experiences at roundtables, C-Suite events, partner events, and industry events
Build and publish client stories, thought leadership content, and PR stories
Facilitate client partner and client engagement and local filming
Drive client advocacy initiatives, including client-hosted panels and industry-event speakers
Work with the global social media team on local social channels, audience management, content, stories, and regional amplification
Track, analyse, and report campaign performance using CRM and marketing automation platforms such as HubSpot
Monitor MQLs, SQLs, influenced and generated pipeline, opportunity conversion, event ROI, and campaign engagement
Produce regular reports and real-time optimisation recommendations
Manage field and area marketing budgets and allocate resources efficiently
Coordinate external agencies, event suppliers, venues, and marketing partners
Ensure activities are delivered on time, within budget, and according to procurement processes

Requirements

What you’ll need

Must be located on the East Coast, EST
Ideally educated to bachelor’s degree level or holds a professional qualification
5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing
Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable
Proven experience managing integrated marketing campaigns and executive-level events
Strong project management and stakeholder management skills
Experience working closely with sales teams to support pipeline generation
Excellent written and verbal communication skills
Strong analytical mindset with experience using campaign performance metrics to drive decisions
Ability to manage multiple priorities across different regions and stakeholders
Experience with Account-Based Marketing (ABM) programs
Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar
Experience working within a global matrix organisation
Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets
Experience managing external agencies and strategic partnerships
Strong relationship-management skills
Strong and effective communicator
Very strong EQ, with fine-tuned instincts and problem-solving skills
Demonstrates sound, consistent, trusted judgment
Comfortable with high volume and very fast-paced workload
Able to switch between strategic and tactical work
Effective team worker and considers success to be delivered through collaboration across the Endava business
Excellent spoken and written English language
Thorough understanding of the English language and ability to conduct oral and written business communications to the highest level
Ability to travel to execute key marketing events and initiatives where clients are located
Ability to work onsite at corporate or client offices as necessary
For business travel and/or event attendance, ability to lift 25 lbs as necessary
For business travel and/or event attendance, valid driver’s license and acceptable driving record required

Benefits

Comp & perks

Competitive salary package
Share plan
Company performance bonuses
Value-based recognition awards
Referral bonus
Career coaching
Global career opportunities
Non-linear career paths
Internal development programmes for management and technical leadership
Complex projects
Rotations
Internal tech communities
Training
Certifications
Coaching
Online learning platform subscriptions
Pass-it-on sessions
Workshops
Conferences
Hybrid work
Flexible working hours
Employee assistance programme
Global internal wellbeing programme
Access to wellbeing apps
Global internal tech communities
Hobby clubs and interest groups
Inclusion and diversity programmes
Events and celebrations
Medical, dental, vision, disability coverage, and various other benefit options
Flexible Spending Accounts (Medical, Transit, and Dependent Care)
Employer-paid life insurance and AD&D coverages
Health Savings Account paired with a low-cost High Deductible Medical Plan
401(k) Safe Harbor Retirement plan with employer match and immediate vesting