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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in coordinating multi-channel campaign operations, ensuring launch readiness through meticulous QA, testing, and tracking governance. Proficient in utilizing marketing automation and CRM platforms to optimize campaign performance and data integrity.
Highest-signal resume keywords
Campaign Operations ManagementMulti-Channel Campaign CoordinationMarketing Automation Platform ProficiencyQuality Assurance and TestingData Validation and Troubleshooting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign QATesting GovernanceData Flows ManagementLifecycle ManagementCampaign TrackingIssue ResolutionSQL for Data ValidationCampaign Governance StandardsReporting and AnalysisProcess Improvement
Soft Skills
Attention to DetailProblem InvestigationClear CommunicationCross-Functional CollaborationAction-Oriented Updates
Tools & Technologies
SFMC/ZetaSalesforceData CloudUTM.ioAsanaAirtableConfluenceJiraOmniMarketing Technology Integrations
Industry Keywords
Digital Marketing OperationsIntegrated Marketing ProgramsCustomer Journey ManagementHigh-Volume Campaign ActivitySports and Entertainment Marketing
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Coordinate operational work required to launch integrated campaigns across Core and Olympics
- Translate campaign plans and briefs into operational requirements, timelines, dependencies, and launch checklists
- Maintain visibility into campaign status, milestones, blockers, approvals, and launch readiness
- Confirm assets, audiences, landing pages, forms, tracking parameters, and platform configurations are ready before launch
- Coordinate pre-launch reviews and ensure issues are assigned, tracked, resolved, or escalated
- Support launches across email, CRM, paid media, web, landing pages, forms, and related digital experiences
- Monitor campaign and data flows for failures, delays, broken connections, or unexpected behavior
- Build and maintain data health dashboards showing reliability, volumes, processing status, errors, and operational indicators
- Perform and coordinate end-to-end QA and testing across lead capture, CRM records, consent, audiences, sales routing, lifecycle updates, automation, communications, conversions, and attribution
- Validate records, submissions, audience updates, campaign responses, lifecycle changes, conversion events, and signals across systems
- Establish QA standards, test cases, checklists, and workflow documentation
- Investigate issues, identify root causes, coordinate resolution, and document outcomes
- Monitor priority campaigns during launch and post-launch and escalate issues based on thresholds
- Apply UTM, naming, tagging, and campaign taxonomy standards
- Partner with Analytics and channel owners to support accurate reporting and attribution
- Review campaign setup across platforms, properties, markets, audiences, and business units
- Maintain process maps, ownership models, issue logs, and standard operating procedures
- Configure, test, troubleshoot, and document campaigns, audiences, forms, lead flows, automations, workflows, and tracking across SFMC/Zeta, Salesforce, Data Cloud, UTM.io, and comparable tools
- Coordinate platform requests, access, integrations, and operational dependencies
- Monitor platform usage, data quality, and reliability and escalate technical issues
- Support platform transitions, integrations, and campaign workflow improvements
- Partner with campaign leads and integrated marketers on operational needs and dependencies
- Maintain campaign calendars, workback plans, launch milestones, and status updates
- Coordinate across teams, systems, channels, markets, brands, and external partners
- Surface risks, resource constraints, and unresolved decisions
- Contribute to intake, planning, launch, monitoring, and retrospective processes
- Lead process improvements across campaign intake, planning, setup, QA, launch, monitoring, and post-launch workflows
- Identify automation and system-design opportunities to reduce manual work and improve reliability
- Scope, test, document, and implement workflow and automation improvements
- Produce recurring reporting on campaign operational health, launch readiness, QA, data flows, data health, issues, escalations, and resolution timelines
- Provide status updates and decision-ready summaries to the Director of Marketing Operations and Analytics and stakeholders
- Convert post-launch learnings into updated processes, checklists, standards, and operating practices
Requirements
What you’ll need- 5+ years of experience in campaign operations, marketing operations, CRM operations, lifecycle marketing operations, digital marketing operations, or a related field
- Experience coordinating multi-channel campaigns across email, CRM, paid media, web, landing pages, forms, or related digital experiences
- Hands-on experience configuring, testing, troubleshooting, and operating campaign, CRM, marketing automation, or customer data platforms such as SFMC/Zeta, Salesforce, Data Cloud, UTM.io, or comparable tools
- Strong understanding of campaign QA, testing, tracking governance, data flows, lead routing, lifecycle management, and launch-readiness practices
- Experience managing campaign calendars, workback plans, dependencies, issue logs, and cross-functional deliverables
- Strong attention to detail and ability to identify issues in complex campaign setups and customer journeys
- Ability to investigate problems, coordinate resolution across teams, and communicate risks clearly
- Strong written and verbal communication skills, with ability to provide concise, action-oriented status updates
- Experience working with Marketing, Technology, Analytics, Sales, Creative, Content, and external agency partners
- Bachelor’s degree in Marketing, Business, Operations, Information Systems, or a related field preferred
- Experience supporting high-volume campaign and event activity across multiple brands, markets, or business units
- Experience in sports, entertainment, hospitality, travel, ticketing, ecommerce, or another complex customer-journey environment
- Experience supporting major event campaigns, integrated marketing programs, or time-sensitive launches
- Familiarity with Asana, Airtable, Confluence, Jira, or comparable platforms
- Working knowledge of marketing technology integrations, APIs, data validation, or basic troubleshooting methods
- Preferred experience using SQL for data validation, troubleshooting, reporting, or analysis
- Experience with Omni or comparable data visualization and reporting software
- Experience creating operating procedures, QA frameworks, launch checklists, or campaign governance standards
Benefits
Comp & perks- Short- and long-term incentives
- Growth and developmental opportunities
- Health care
- Retirement
- Vacation and other paid time off
- Additional offerings
- Equal opportunity employment
- Reasonable accommodations for qualified individuals with disabilities
