Endo Health GmbH

Marketing

• Position new products and offerings and write core messaging
• Build and launch landing pages and checkout flows independently
• Install and audit tracking with Meta Pixel, Conversions API, GA4, and consent management
• Create AI-generated image and video creatives for Meta and other channels
• Plan and manage campaigns with an allocated budget
• Define conversion events, target CPA, and ROAS based on margin and retention
• Set up and evaluate A/B tests and make decisions based on the results
• Apply healthcare advertising regulations
• Document work with Claude so that it is understandable and reproducible for others
• Complete a work sample covering everything from positioning to the media plan, including a hosted landing page and tracking

Technical Marketing Expert, Claude

Social Media Manager

• Own and manage the organic social media accounts
• Develop and continuously refine the paid and organic content strategy for multiple apps
• Build and scale social media channels and communities while increasing reach, engagement, and relevant traffic
• Develop messaging and creative assets for organic and paid campaigns
• Manage influencer and brand partnerships with support from a freelancer
• Build and continuously optimize scalable, AI-powered content processes
• Contribute AI expertise to the marketing team and develop additional automation processes
• Execute and further develop still-image content production for organic channels using AI-powered processes
• Manage and shape UGC operations for paid and organic channels together with a working student
• Regularly analyze content and channel performance and derive actionable optimization measures
• Prepare relevant KPIs for the team
• Report directly to the Head of Marketing
• Manage and oversee a working student
• Work closely with the Performance Marketing Manager and cross-functional teams

Technical Marketing Expert, Claude

Social Media & AI Automation Manager