Demand Generation Manager

ENGAGE LEARNING INC

. Build and manage integrated, omnichannel demand generation campaigns across email, social, paid, web, and events .

Posted 9/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing integrated demand generation campaigns across multiple channels, utilizing marketing automation tools and AI for optimization and reporting. Proven ability to analyze funnel metrics and lead quality while mentoring team members to achieve marketing goals.

Highest-signal resume keywords

Demand GenerationMarketing OperationsHubSpot Campaign ManagementSalesforce ReportingAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign OptimizationFunnel Metrics AnalysisLifecycle Programs DesignAudience Segmentation

Soft Skills

MentoringCollaborationCommunication

Tools & Technologies

HubSpotSalesforceClaude AI

Industry Keywords

B2B ServicesK-12 EducationOmnichannel Marketing

About the role

Key responsibilities & impact

Build and manage integrated, omnichannel demand generation campaigns across email, social, paid, web, and events
Generate qualified leads and pipeline against Marketing goals
Design and run lifecycle and nurture programs moving leads from first touch to sales-qualified
Use marketing automation and agentic AI tools
Partner with Sales on lead qualification, handoff criteria, and pipeline attribution
Continuously test and optimize channel mix, messaging, offers, and audience segments
Use AI tools, including Claude, for campaign briefs, multichannel plans and calendars, and performance-data summaries
Own and optimize lead and pipeline reporting, including MQLs, marketing-generated pipeline, conversion rates, cost per lead, and funnel velocity
Set lead and pipeline-generation targets and report progress to Marketing and Sales leadership
Manage and professionally develop a Marketing Operations Specialist
Ensure HubSpot and Salesforce data, audience segmentation, list hygiene, and system handoffs are reliable
Report to the Senior Vice President of Marketing

Requirements

What you’ll need

3+ years in demand generation, marketing operations, or growth marketing, with a track record of hitting lead and pipeline targets
Hands-on experience building and deploying campaigns in HubSpot
Experience reporting out of Salesforce
Fluency with funnel metrics, including the ability to distinguish lead-quality, volume, and conversion problems
Experience managing or mentoring operational direct reports
Willingness to own a number and be measured against it
Practical experience using AI tools like Claude for campaign drafting, segmentation, and reporting synthesis, with judgment to evaluate output accuracy and trustworthiness
Experience in K-12 education or another long-cycle, multi-stakeholder B2B services environment is desired
Remote work in the U.S. and periodic travel for team gatherings

Benefits

Comp & perks

Periodic travel for team gatherings
Equal opportunity employment practices, including recruiting, hiring, promotion, compensation, benefits, reduction-in-force, and training without discrimination