ennovationHUB

Performance Marketing

• Take ownership of Google Ads performance for one e-commerce brand across multiple international markets
• Manage and optimise Google Ads campaigns across Search, Shopping, Performance Max, and other relevant campaign types
• Monitor and improve ROAS, CPA, conversion rate, revenue, and profitability
• Be directly accountable for growth, efficiency, and performance within the portfolio
• Identify growth opportunities across products, categories, markets, and audience segments
• Analyse campaign data and turn insights into actionable recommendations
• Conduct account audits and implement ongoing optimisation initiatives
• Work with developers and analytics teams to ensure accurate tracking and measurement
• Collaborate with creative and content teams to improve ad performance and landing page effectiveness
• Support budget planning, forecasting, and performance reporting
• Stay current with platform developments, AI-driven advertising features, and industry best practices
• Contribute to testing strategies and experimentation frameworks
• Travel approximately every 4–8 weeks to team hubs for planning sessions, workshops, team gatherings, and strategic discussions

Senior Google Ads Specialist – International E-commerce