Demand Generation Marketing Manager

EnsoData

. Plan, launch, and optimize multi-channel campaigns generating qualified leads and supporting sales across HST customer segments .

Posted 10/23/2026full-timeRemote • Wisconsin • United StatesMid-LevelSenior💰 $135,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and marketing operations within the healthcare sector, with a strong focus on HubSpot administration, SEO strategy, and content production. Proven ability to manage multi-channel campaigns and analyze performance metrics to drive lead generation and pipeline growth.

Highest-signal resume keywords

B2B Demand GenerationHubSpot AdministrationSEO StrategyContent ProductionHealthcare Marketing Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLead ScoringFunnel Performance AnalysisWebsite ManagementEmail MarketingProject ManagementAnalytics ReportingContent CreationConversion Rate OptimizationFreelancer Management

Soft Skills

Excellent WritingAnalytical SkillsProject ManagementCollaborationCommunity Engagement

Tools & Technologies

HubSpotAdobe Creative CloudCanvaGA4CMS

Industry Keywords

HealthcareMedical DevicesDiagnosticsDigital Health MarketingSleep MedicineHSTFDA ComplianceHIPAA ComplianceDME ProvidersHealth Systems

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Plan, launch, and optimize multi-channel campaigns generating qualified leads and supporting sales across HST customer segments
Track, analyze, and report funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and CAC
Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards
Plan and execute email programs, newsletters, product announcements, and lifecycle sequences
Manage the company website, including CMS updates, landing pages, site structure, performance, and analytics
Lead SEO strategy for clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and reporting
Produce and oversee blogs, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations
Manage webinar, trade show, and conference presence, including logistics, booth materials, lead capture, and post-event follow-up
Oversee LinkedIn and other social media activity, including editorial calendar, publishing, community engagement, and performance reporting
Manage visual design and content contractors, including briefs, timelines, quality control, and budgets
Manage the marketing budget and ensure efficient use of resources
Collaborate with the marketing and sales lifecycle to drive awareness, qualified leads, and pipeline growth for EnsoData's software-as-a-medical-device solutions

Requirements

What you’ll need

5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing
Strong, hands-on HubSpot experience, including workflows, lead scoring, reporting, email, and CRM integration
Proven track record of building and running campaigns that produce measurable pipelines
Experience with website management, SEO, and content production
Experience managing freelancers, agencies, and vendors
Excellent writing, project management, and analytical skills
Comfortable working in a fast-paced, small-team, high ownership environment
Experience in sleep medicine or HST is a strong plus
Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems
Working knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation
Basic proficiency with Adobe Creative Cloud, Canva, and GA4
Bachelor's degree in Marketing, Communications, Business, or a related field is preferred
Must be legally eligible to work and reside in the United States now and in the future
EnsoData is unable to support sponsorships

Benefits

Comp & perks

Remote and flexible schedule with hybrid options
Health, dental, and vision insurance
Paid time off options
Stock options
401k
Team Summits and team events
Flexible schedules
Video-call and in-person team interaction opportunities during the interview process