Senior Product Marketing Manager, Growth

Enterpret

. Own weekly product launches, including the launch calendar, positioning, audience, launch tier, timing, and delivery .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for AI products, focusing on launch management, onboarding program development, and adoption metrics. Proficient in creating compelling launch assets and analyzing activation data to drive user engagement and product adoption.

Highest-signal resume keywords

Product Marketing ExperienceAI Tools ProficiencyLifecycle CopywritingOnboarding Program DevelopmentProduct Analytics Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementActivation Metrics AnalysisCampaign BuildingOnboarding Flow PrototypingCohort Analysis

Soft Skills

Clear Writing SkillsCollaboration

Tools & Technologies

Customer.ioHubSpotBrazeAppcuesPendoPostHogAmplitudeMixpanelChameleon

Industry Keywords

B2B SoftwareProduct-Led GrowthAI ProductsEarly-Stage Company Experience

About the role

Key responsibilities & impact

Own weekly product launches, including the launch calendar, positioning, audience, launch tier, timing, and delivery
Write launch stories and assets including in-product announcements, release notes, announcement posts, demo scripts, and social copy
Prepare sales and customer success for launches with talk tracks, demo flows, objection handling, and audience guidance
Drive post-launch adoption through targeted email and in-app campaigns
Measure launches based on adoption and pipeline and apply learnings to future launches
Define activated-account criteria and predictive activation moments
Build email and in-app onboarding journeys with welcome sequences, checklists, tooltips, empty states, and behavioral nudges
Create product enablement such as setup guides, walkthrough videos, templates, and example workflows
Collaborate with product and design on onboarding experiences using user evidence
Own activation and adoption metrics, run experiments, and report weekly results
Identify accounts ready for sales conversations and hand them off with context
Map self-serve user drop-off, ship an initial launch, establish an activation-flow baseline, and develop repeatable launch and activation playbooks

Requirements

What you’ll need

Product marketing experience for AI products at B2B software companies, demonstrated in a portfolio
Daily use of AI tools such as Claude, including building projects, custom instructions, skills, and a knowledge base
Ability to analyze activation data, prototype onboarding flows, draft and test lifecycle copy at volume, and turn launch inputs into finished assets
Ability to explain how an AI feature works, where it falls short, and why a buyer should trust it
Experience building a PLG activation or onboarding program and demonstrating the metric it moved
Experience owning launches from planning through post-launch adoption at a weekly or near-weekly pace
Hands-on experience with lifecycle and in-app tools such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
Ability to build campaigns directly
Familiarity with product analytics tools such as PostHog, Amplitude, or Mixpanel
Ability to define a funnel, read a cohort, and set up an experiment independently
Clear and concise writing skills
Portfolio required, showing at least one product launch and one activation or onboarding program with results
Experience marketing to product managers, product engineers, or developers at AI-native companies (nice to have)
Experience at an early-stage company where product marketing was a team of one or two (nice to have)
Ability to create product videos such as demos, walkthroughs, and short explainers (nice to have)
Familiarity with customer feedback, product analytics, or developer tools (nice to have)

Benefits

Comp & perks

Influence and shape the future of an early-stage startup
Highly competitive salary
Early-stage startup equity
Comprehensive medical, dental, and vision insurance
Comprehensive benefits package, including a 401(k)
Generous vacation policy
Maternity and paternity leave