Demand Generation and Growth Manager

Enterprise Bot

. Own the demand generation strategy and quarterly pipeline targets by region and segment .

Posted 10/12/2026full-timeBengaluru • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy, including pipeline management and integrated campaign optimization across various channels. Proficient in marketing automation, CRM workflows, technical SEO, and analytics to drive conversion and revenue growth.

Highest-signal resume keywords

Demand Generation StrategyMarketing Automation (HubSpot)Technical SEOAccount-Based Marketing (ABM)Web Analytics and Tag Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline ManagementCampaign OptimizationLead ScoringConversion Rate OptimizationEvent TrackingAttribution AnalysisContent SyndicationPaid Media ManagementMultilingual Campaign Management

Soft Skills

Strong Analytical CapabilityStrong Written EnglishCollaboration with Sales Teams

Tools & Technologies

HubSpotCMSWeb Analytics ToolsTag Management SystemsMarketing Automation Platforms

Industry Keywords

B2B TechnologySaaSEnterprise SoftwareFinancial ServicesInsuranceConversational AICCaaSContact CentreEnterprise Automation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the demand generation strategy and quarterly pipeline targets by region and segment
Design, run and optimise integrated campaigns across paid search, paid social, content syndication, SEO, email and webinars
Build and run account-based marketing programmes against a defined target account list in coordination with sales
Develop outbound support sequences, content and intent-based targeting for SDR and AE outreach
Own the funnel end to end from traffic and conversion through MQL, SQL, opportunity and closed-won
Build and maintain lead scoring, routing and nurture flows
Run structured experimentation on landing pages, offers, messaging and channel mix
Improve conversion rates on existing traffic
Own HubSpot marketing automation and CRM workflows, lifecycle stages, data hygiene and attribution
Build reporting connecting spend to pipeline to revenue
Manage the demand generation budget and accountability for cost per opportunity and pipeline ROI
Own the website platform and CMS, including publishing workflow, templates, governance and release process
Own technical SEO and site performance, including site structure, page speed, indexation, structured data and Core Web Vitals
Own site analytics and tracking, including tag management, event tracking, consent management and attribution
Build and optimise landing and campaign pages and run continuous conversion rate optimisation
Implement and challenge website information architecture and site narrative based on conversion and search performance
Coordinate technical implementation of localised pages, including hreflang and market-level site structure
Manage external web development or agency resources where required
Run webinar and event programmes across Europe and India
Build co-marketing programmes with integrators, BPOs and technology partners
Work with Product Marketing on campaign messaging and positioning
Support product and platform launches with the demand-side launch plan

Requirements

What you’ll need

5+ years in demand generation, growth or performance marketing within B2B technology, SaaS or enterprise software
Track record generating pipeline for enterprise deals with long, complex sales cycles, rather than SMB or self-serve motions
Hands-on expertise with marketing automation and CRM, ideally HubSpot; build workflows yourself
Hands-on website ownership experience, including direct CMS work and practical technical SEO capability
Working knowledge of web analytics and tag management implementation, including event tracking and GDPR consent requirements
Strong analytical capability across funnel diagnostics, attribution, cohort and channel analysis
Demonstrated ABM experience against named enterprise accounts
Paid media management experience with real budget accountability
Strong written English
Comfortable operating with European working hours for part of the day
Strongly preferred: experience marketing to European enterprise buyers, particularly in financial services or insurance
Strongly preferred: background in conversational AI, CCaaS, contact centre or enterprise automation categories
Strongly preferred: experience running multilingual campaigns across European markets and managing a multilingual website structure
Strongly preferred: SQL or advanced analytics capability
Strongly preferred: experience scaling from founder-led sales toward a repeatable marketing engine

Benefits

Comp & perks

Shape a function from the ground up – Build Enterprise Bot's first Product Marketing function and have a direct impact on product strategy, positioning and go-to-market.
Work with cutting-edge AI – Help define the market narrative for an enterprise-grade agentic AI platform used by leading financial services, insurance and public sector organisations across Europe.
Global exposure – Collaborate daily with Product, Engineering and commercial teams across Switzerland, Spain, Poland, the UK and other European markets.
High ownership, low bureaucracy – Take ownership of launches, competitive strategy and messaging, with the autonomy to influence business decisions and work directly with senior leadership.
Competitive salary and performance-based incentives