Enterprise Bot

Performance Marketing

• Own the demand generation strategy and quarterly pipeline targets by region and segment
• Design and run integrated campaigns across paid search, paid social, content syndication, SEO, email and webinars
• Build and run account-based marketing programmes against a defined target account list in coordination with sales
• Develop outbound support sequences, content and intent-based targeting for SDR and AE outreach
• Own the funnel end to end from traffic and conversion through MQL, SQL, opportunity and closed-won
• Build and maintain lead scoring, routing and nurture flows
• Run experimentation on landing pages, offers, messaging and channel mix
• Improve conversion rates on existing traffic
• Own the HubSpot marketing automation and CRM stack, including workflows, lifecycle stages, data hygiene and attribution
• Build reporting connecting spend to pipeline to revenue
• Manage the demand generation budget and accountability for cost per opportunity and pipeline ROI
• Own the website platform and CMS, publishing workflow, page templates, governance and release process
• Own technical SEO and site performance, including site structure, page speed, indexation, structured data and Core Web Vitals
• Own site analytics and tracking, including tag management, event tracking, consent management and attribution
• Build and optimise landing pages and campaign pages; run continuous conversion rate optimisation
• Implement and challenge the information architecture and site narrative proposed by Product Marketing
• Coordinate technical implementation of localised pages, including hreflang and market-level site structure
• Manage external web development or agency resources where required
• Run webinar and event programmes across Europe and India
• Build co-marketing programmes with integrators, BPOs and technology partners
• Work with Product Marketing on campaign messaging
• Support product and platform launches with the demand-side launch plan
• Complete a full-funnel audit, establish baseline metrics, launch an ABM programme, prioritise channels, and establish trusted pipeline reporting during the first 90 days

Demand Generation, Growth Manager

Customer Success Manager

• Guide customers through the entire lifecycle, from discovery and implementation to measurable success with AI solutions
• Onboard new customers with implementation roadmaps, milestones, and KPIs
• Configure conversational AI bots, automation workflows, and integrations tailored to customer use cases and business objectives
• Coordinate and oversee User Acceptance Testing (UAT), ensure bot quality, fix problems, and guide customers through test iterations
• Monitor bot performance and customer feedback; suggest improvements, automation optimizations, and best practices to increase efficiency and ROI
• Conduct regular business reviews, analyze performance reports, and ensure customers achieve their goals
• Build strong, long-term customer relationships
• Conduct training, enablement workshops, and create documentation to empower customer teams
• Translate customer feedback and needs into recommendations and collaborate with product and engineering teams
• Work with sales to identify renewal, expansion, and upselling opportunities and drive joint growth

Product Marketing

• Build Enterprise Bot's first Product Marketing function
• Own product and platform launches end to end, from early planning through post-launch performance review
• Define launch tiering and launch narratives
• Create positioning briefs, messaging frameworks, demo narratives, website and campaign copy, release notes, customer communications and partner briefing materials
• Run cross-functional launch readiness across Product, Engineering, Sales, Pre-Sales, Customer Success, Partnerships and Support
• Coordinate launch campaigns and partner enablement
• Define launch success metrics and report performance
• Maintain the internal launch calendar aligned with the product release cadence
• Bring market, competitive and buyer evidence into roadmap discussions
• Maintain competitive feature gaps and buyer requirements
• Feed win/loss findings and RFP requirement patterns into roadmap planning
• Review roadmap items from a market-facing perspective
• Support roadmap communication to customers, prospects and partners
• Build competitive intelligence, battlecards, objection-handling guides and competitive teardowns
• Establish and run a formal Win/Loss Analysis programme
• Own core positioning and unify messaging across geographies
• Translate technical differentiators into buyer-facing value
• Adapt positioning to Spain, Switzerland, DACH and wider Europe
• Own website product, solution and platform messaging and site narrative
• Propose information architecture and work with Demand Generation on implementation
• Brief Content on source messaging and review localised pages
• Build sales enablement assets, including pitch decks, one-pagers, demo narratives and ROI/cost-comparison materials
• Support pricing, packaging, analyst relations, RFP content libraries and industry event messaging
• Run enablement sessions and verify field adoption
• Conduct structured customer and prospect interviews
• Feed market and competitive signals into product prioritisation
• Deliver first-90-day objectives, including competitive mapping, win/loss interviews, positioning, battlecards, launch framework and first end-to-end launch

Demand Generation, Growth Manager

Customer Success Manager

Product Marketing Manager