FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B technology, with a focus on end-to-end product launches, competitive analysis, and effective messaging strategies. Proven ability to translate technical differentiators into compelling buyer-facing narratives while managing cross-functional collaboration across diverse teams and geographies.
Highest-signal resume keywords
Product Marketing ExperienceEnd-to-End Product Launch OwnershipCompetitive Analysis and PositioningB2B Technology MarketingStrong Written English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementCompetitive IntelligenceMessaging Framework DevelopmentMarket AnalysisSales Enablement Asset CreationWin/Loss AnalysisPositioning BriefsCampaign CopywritingPerformance Metrics DefinitionCustomer Communication
Soft Skills
Cross-Functional CollaborationCommunication SkillsAdaptabilityStakeholder ManagementInterviewing Skills
Tools & Technologies
Website Content ManagementDemand Generation ToolsCRM SoftwareAnalytics PlatformsMarketing Automation Tools
Certifications & Qualifications
GDPR ComplianceDORA Compliance
Industry Keywords
B2B TechnologySaaSEnterprise SoftwareConversational AICCaaSContact Centre TechnologyAutomationRegulated IndustriesOn-Premise DeploymentHybrid Deployment
About the role
Key responsibilities & impact- Build Enterprise Bot's first Product Marketing function
- Own product and platform launches end to end, from early planning through post-launch performance review
- Define launch tiering and launch narratives
- Create positioning briefs, messaging frameworks, demo narratives, website and campaign copy, release notes, customer communications and partner briefing materials
- Run cross-functional launch readiness across Product, Engineering, Sales, Pre-Sales, Customer Success, Partnerships and Support
- Coordinate launch campaigns and partner enablement
- Define launch success metrics and report performance
- Maintain the internal launch calendar aligned with the product release cadence
- Bring market, competitive and buyer evidence into roadmap discussions
- Maintain competitive feature gaps and buyer requirements
- Feed win/loss findings and RFP requirement patterns into roadmap planning
- Review roadmap items from a market-facing perspective
- Support roadmap communication to customers, prospects and partners
- Build competitive intelligence, battlecards, objection-handling guides and competitive teardowns
- Establish and run a formal Win/Loss Analysis programme
- Own core positioning and unify messaging across geographies
- Translate technical differentiators into buyer-facing value
- Adapt positioning to Spain, Switzerland, DACH and wider Europe
- Own website product, solution and platform messaging and site narrative
- Propose information architecture and work with Demand Generation on implementation
- Brief Content on source messaging and review localised pages
- Build sales enablement assets, including pitch decks, one-pagers, demo narratives and ROI/cost-comparison materials
- Support pricing, packaging, analyst relations, RFP content libraries and industry event messaging
- Run enablement sessions and verify field adoption
- Conduct structured customer and prospect interviews
- Feed market and competitive signals into product prioritisation
- Deliver first-90-day objectives, including competitive mapping, win/loss interviews, positioning, battlecards, launch framework and first end-to-end launch
Requirements
What you’ll need- 5+ years in product marketing within B2B technology, SaaS or enterprise software
- Demonstrable experience marketing to enterprise buyers with long, multi-stakeholder sales cycles
- Proven ownership of product and platform launches end to end
- Direct working experience with Product and Engineering teams, including contributing market and competitive evidence to roadmap discussions
- Proven ownership of competitive analysis and positioning
- Experience owning product and solution page messaging on a company website and keeping it aligned to positioning over time
- Strong written English and ability to turn technical capability into commercial argument
- Experience working with distributed sales teams across multiple countries
- Comfort operating with European working hours for part of the day
- Background in conversational AI, CCaaS, contact centre technology, automation or adjacent categories preferred
- Experience marketing into regulated industries preferred
- Familiarity with European compliance frameworks, including GDPR, DORA and sector certifications, preferred
- Experience with on-premise or hybrid deployment models preferred
- Experience launching platform products preferred
- Exposure to partner and channel go-to-market preferred
Benefits
Comp & perks- Competitive salary and performance-based incentives
- Direct impact on product strategy, positioning and go-to-market
- Work with cutting-edge AI and an enterprise-grade agentic AI platform
- Global exposure collaborating with teams across Switzerland, Spain, Poland, the UK and other European markets
- High ownership, low bureaucracy
- Autonomy to influence business decisions and work directly with senior leadership