FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Product Marketing Manager
Enterprise Bot. Own product and platform launches end to end, from early planning through post-launch performance review .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on B2B technology, including ownership of product launches, competitive analysis, and messaging strategies across multiple European markets. Proven ability to translate technical features into compelling commercial narratives while managing cross-functional collaboration.
Highest-signal resume keywords
Product MarketingCompetitive AnalysisProduct Launch ManagementB2B Technology MarketingEuropean Compliance Frameworks
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementCompetitive AnalysisMessaging StrategyMarket ResearchRFP ManagementSales EnablementPerformance MetricsCross-Functional CollaborationTechnical TranslationRoadmap Communication
Soft Skills
Strong Written CommunicationInterpersonal SkillsStakeholder ManagementAdaptabilityTeam Collaboration
Tools & Technologies
CRM SoftwareMarketing Automation ToolsWebsite Content Management SystemsAnalytics PlatformsCompetitive Intelligence Tools
Certifications & Qualifications
GDPR ComplianceDORA Compliance
Industry Keywords
B2B TechnologySaaSEnterprise SoftwareConversational AICCaaSContact Centre TechnologyRegulated IndustriesFinancial ServicesHealthcarePublic Sector
About the role
Key responsibilities & impact- Own product and platform launches end to end, from early planning through post-launch performance review
- Define launch tiering and build launch narratives and supporting assets
- Run cross-functional launch readiness across Product, Engineering, Sales, Pre-Sales, Customer Success, Partnerships and Support
- Coordinate launch campaigns with Demand Generation and partner enablement with Partnerships
- Define launch success metrics, report results and feed findings into future launches
- Own the internal launch calendar and align it with product release cadence
- Bring structured market, competitive and buyer evidence into roadmap discussions
- Maintain a live view of competitive feature gaps and buyer requirements
- Feed win/loss findings and recurring RFP requirements into the roadmap process
- Review roadmap items from a market-facing perspective and support roadmap communication
- Build and maintain competitive intelligence across manufacturers, integrators and BPOs
- Establish and run a formal Win/Loss Analysis programme
- Mine RFP responses and produce battlecards, objection-handling guides and competitive teardowns
- Own core positioning, messaging hierarchy, proof points and reference stories across geographies
- Translate technical differentiators into buyer-facing value and adapt positioning to Spain, Switzerland, DACH and wider Europe
- Own website product, solution and platform messaging and propose information architecture
- Build sales enablement assets and support pricing, packaging, analyst relations, RFP libraries and event messaging
- Run enablement sessions and structured customer and prospect interviews
- Feed market and competitive signals back into product prioritisation
Requirements
What you’ll need- 5+ years in product marketing within B2B technology, SaaS or enterprise software
- Demonstrable experience marketing to enterprise buyers with long, multi-stakeholder sales cycles
- Proven ownership of product and platform launches end to end
- Direct working experience with Product and Engineering teams, including contributing market and competitive evidence to roadmap discussions
- Proven ownership of competitive analysis and positioning
- Experience owning product and solution page messaging on a company website
- Strong written English, with the ability to turn technical capability into commercial argument
- Experience working with distributed sales teams across multiple countries
- Comfort operating with European working hours for part of the day
- Background in conversational AI, CCaaS, contact centre technology, automation or adjacent categories
- Experience marketing into regulated industries such as financial services, insurance, healthcare or public sector
- Familiarity with European compliance frameworks (GDPR, DORA and sector certifications) as buying criteria
- Experience with on-premise or hybrid deployment models, not SaaS only
- Experience launching platform products rather than single-channel point solutions
- Exposure to partner and channel go-to-market
Benefits
Comp & perks- Shape a function from the ground up – Build Enterprise Bot's first Product Marketing function and have a direct impact on product strategy, positioning and go-to-market.
- Work with cutting-edge AI – Help define the market narrative for an enterprise-grade agentic AI platform used by leading financial services, insurance and public sector organisations across Europe.
- Global exposure – Collaborate daily with Product, Engineering and commercial teams across Switzerland, Spain, Poland, the UK and other European markets.
- High ownership, low bureaucracy – Take ownership of launches, competitive strategy and messaging, with the autonomy to influence business decisions and work directly with senior leadership.
- Competitive salary and performance-based incentives – We offer a competitive compensation package aligned to experience and impact.