Performance Marketing Expert – EdTech

Enthuziastic

. Take complete responsibility for assigned paid acquisition campaigns from planning and setup through optimization, troubleshooting and results.

Posted 9/29/2026full-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a strong focus on lead generation and conversion metrics. Proficient in utilizing analytics tools and AI for campaign performance enhancement and audience targeting.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementLead Generation StrategyCampaign AnalyticsPerformance Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CPL OptimizationCAC AnalysisROAS MeasurementConversion Rate OptimizationA/B TestingKeyword ResearchAudience TargetingFunnel AnalysisAd Copy TestingCreative Ideation

Soft Skills

Analytical Problem-SolvingIndependent OwnershipEffective Communication

Tools & Technologies

Google AnalyticsGoogle Tag ManagerMeta Pixel/CAPICRM SystemsMarketing Automation Tools

Industry Keywords

EdTechOnline EducationLead GenerationDigital MarketingPerformance Marketing

About the role

Key responsibilities & impact

Take complete responsibility for assigned paid acquisition campaigns from planning and setup through optimization, troubleshooting and results.
Plan, build, manage and optimize paid campaigns across Meta/Facebook and Instagram, Google Ads, YouTube and other relevant platforms.
Generate qualified leads for courses, classes, events, workshops and education programs.
Optimize for qualified leads and enrollments rather than simply maximizing lead volume.
Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.
Build and test audiences, lookalikes and retargeting segments.
Set up and optimize lead forms and conversion campaigns.
Test creatives, hooks, offers, messaging and placements.
Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns.
Conduct keyword research, manage negative keywords, optimize bidding and audience targeting, and perform conversion tracking.
Test ad copy and optimize landing pages.
Evaluate additional paid acquisition platforms based on audience fit, economics and measurable outcomes.
Analyze the Ad → Landing Page/Form → Lead → Qualified Lead → Counseling/Sales → Enrolment → Revenue funnel and identify where it loses money.
Connect campaign data with CRM and actual sales/enrollments.
Identify winning creative angles, prepare briefs, analyze creative fatigue and audience saturation, and run A/B tests.
Use AI for ad copy, creative ideation, audience and competitor research, campaign analysis and reporting.
Use automation for lead handling, reporting, scoring and repetitive marketing operations.
Investigate problems, propose and implement solutions, and follow through to resolution.
Continuously test audiences, creatives, offers and funnels while scaling profitable campaigns and improving lead-to-enrollment conversion.

Requirements

What you’ll need

4–8+ years of performance/digital marketing experience.
Direct EdTech / online education experience is mandatory.
Experience marketing online classes, courses, tutoring, children's education, workshops, events, subscriptions or free trials.
Understanding of parent/student decision-making and education purchase journeys.
Strong hands-on Meta Ads and Google Ads experience.
Proven qualified-lead generation experience.
Strong understanding of CPL, CAC, ROAS and funnel conversion rates.
Experience with campaign tracking and analytics.
Strong analytical and problem-solving skills.
Ability to work independently and take ownership of campaign performance.
Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn, TikTok, Quora, Reddit, Snapchat or regional platforms.
Experience targeting parents, students or NRI audiences is nice to have.
Experience with Google Analytics, Google Tag Manager, Meta Pixel/CAPI, CRM and marketing automation is preferred.
Demonstrated use of at least one personally built or implemented AI/automation workflow.
International paid marketing experience, YouTube Ads experience, CRM and marketing automation experience, AI marketing workflow experience, and subscription, cohort-based or online learning business experience are nice to have.
Ability to explain a real personally managed campaign, including product, audience, platform, budget, campaign structure, CPL, qualified leads, conversion rate, CAC, ROAS, problems, changes and outcomes.

Benefits

Comp & perks

Flexible remote working opportunities.
Opportunity to make a meaningful impact on young learners’ academic growth.
Be part of a learner-driven and supportive educational team.
Competitive compensation based on teaching experience and performance.
Opportunities for long-term association and career advancement within the organization.