Enthuziastic

Performance Marketing

• Take complete responsibility for assigned paid acquisition campaigns from planning and setup through optimization, troubleshooting and results.
• Plan, build, manage and optimize paid campaigns across Meta/Facebook and Instagram, Google Ads, YouTube and other relevant platforms.
• Generate qualified leads for courses, classes, events, workshops and education programs.
• Optimize for qualified leads and enrollments rather than simply maximizing lead volume.
• Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.
• Build and test audiences, lookalikes and retargeting segments.
• Set up and optimize lead forms and conversion campaigns.
• Test creatives, hooks, offers, messaging and placements.
• Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns.
• Conduct keyword research, manage negative keywords, optimize bidding and audience targeting, and perform conversion tracking.
• Test ad copy and optimize landing pages.
• Evaluate additional paid acquisition platforms based on audience fit, economics and measurable outcomes.
• Analyze the Ad → Landing Page/Form → Lead → Qualified Lead → Counseling/Sales → Enrolment → Revenue funnel and identify where it loses money.
• Connect campaign data with CRM and actual sales/enrollments.
• Identify winning creative angles, prepare briefs, analyze creative fatigue and audience saturation, and run A/B tests.
• Use AI for ad copy, creative ideation, audience and competitor research, campaign analysis and reporting.
• Use automation for lead handling, reporting, scoring and repetitive marketing operations.
• Investigate problems, propose and implement solutions, and follow through to resolution.
• Continuously test audiences, creatives, offers and funnels while scaling profitable campaigns and improving lead-to-enrollment conversion.

Performance Marketing Expert – EdTech