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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical skills to track and analyze campaign performance, optimize lead conversion, and provide actionable insights. Proficient in data management and reporting, with experience in CRM systems and BI tools to support data-driven strategies.
Highest-signal resume keywords
Analytical SkillsAdvanced Excel SkillsSalesforce ExperienceBI Tools ExperienceWritten Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCampaign Performance TrackingFunnel Metrics AnalysisData Quality ManagementOptimization Strategies
Soft Skills
Problem-SolvingAttention to DetailCollaboration
Tools & Technologies
SalesforceTableauPower BILookerGoogle Sheets
Industry Keywords
SaaSCybersecurityIdentityPaymentsGTM Strategy
Tech Stack
Tools & technologiesCyber SecurityTableau
About the role
Key responsibilities & impact- Track and analyse campaign performance against pipeline and conversion targets
- Identify optimisation opportunities across targeting, messaging, and channel mix
- Monitor funnel performance from MQL to AEQL to Closed Won and highlight bottlenecks
- Partner with Sales and SDR teams to improve lead follow-up and conversion
- Deliver regular insights and recommendations to drive pipeline growth
- Analyse win/loss data and customer feedback to identify trends
- Support GTM trials and surface key friction points
- Monitor retention and expansion trends to identify risks and growth opportunities
- Collaborate cross-functionally to turn insights into actionable improvements
- Maintain data quality across CRM and reporting systems
- Work with Marketing, Sales, SDRs, Customer Success, and Product Marketing to support data-driven GTM strategy, pipeline analytics, and revenue optimisation
Requirements
What you’ll need- Bachelor’s degree in Business, Economics, Data Analytics or a related field
- Foundational experience via internships, coursework, or academic projects
- Strong analytical and problem-solving skills
- Advanced Excel/Google Sheets skills, including pivot tables and formulas
- High attention to detail and data integrity
- Strong written communication skills with the ability to present insights clearly
- Right to work in the UK
- Exposure to Salesforce or similar CRM platforms
- Familiarity with marketing and sales funnel metrics
- Experience with BI tools such as Tableau, Power BI, or Looker
- Interest in SaaS, cybersecurity, identity, or payments
Benefits
Comp & perks- Flexible remote, hybrid, or on-site work options
- Career growth and professional development initiatives
- Learning-forward initiatives and exciting challenges
- Inclusive workplace culture
- Unconscious bias training for leaders
- Global affinity groups
- Equal opportunity employment
