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Channel Sales Manager
Envista Holdings Corporation. Develop and execute annual and quarterly channel sales plans for the Brackets & Wires portfolio aligned with India AOP .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in channel sales management, distributor engagement, and strategic planning within the orthodontics and dental sectors. Proven ability to drive market share growth, manage sales data analytics, and ensure compliance with ethical standards.
Highest-signal resume keywords
Channel Sales ManagementDistributor ManagementData-Driven PlanningNegotiation SkillsCustomer Orientation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PlanningMarket Share GrowthSales Data AnalyticsInventory ManagementForecastingPerformance Gap AnalysisApplication SellingCompetitive PositioningCredit ControlSales Target Management
Soft Skills
TeamworkCollaborationSelf-MotivationResults OrientationAgility
Industry Keywords
OrthodonticsDental DevicesMedical DevicesChannel ManagementSales ExecutionCompliance NormsMarket FeedbackCustomer AcquisitionBrand ManagementPremium Pharma Brands
About the role
Key responsibilities & impact- Develop and execute annual and quarterly channel sales plans for the Brackets & Wires portfolio aligned with India AOP
- Drive primary and secondary sales through assigned distributors
- Ensure optimal product mix, pricing discipline, and scheme effectiveness
- Drive market share growth in brackets and wires across key regions
- Manage distributor sales targets, coverage, sales data, analytics, secondary sales tracking, inventory, credit control, and collections
- Conduct monthly and quarterly business reviews with distributor principals and sales managers
- Identify performance gaps and implement corrective actions
- Develop high-potential orthodontists, institutions, and teaching hospitals
- Support customer acquisition and increase wallet share in existing accounts
- Track competitive activity and implement counter-strategies
- Train distributor sales teams on Ormco products, clinical benefits, application selling, and competitive positioning
- Collaborate with Marketing, Clinical Affairs, Customer Service, and Supply Chain
- Provide market feedback and forecasting inputs
- Ensure adherence to Ormco policies, ethical standards, and compliance norms
- Control unauthorized discounting, grey market risks, brand dilution, and correct use of Ormco branding
Requirements
What you’ll need- Bachelor’s degree in business administration, Sales, or a related field
- 10–12 years of sales experience, with strong distributor/channel management exposure
- Experience in orthodontics, dental, medical devices, or premium pharma brands preferred
- Proven track record in managing multi-region distributors
- Strong channel and distributor management capability
- Negotiation and conflict resolution skills
- Data-driven planning and forecasting
- Ability to influence without authority
- Willingness to travel extensively
- Teamwork and collaboration
- High ownership mindset and execution rigor
- High commitment, initiative, flexibility, and openness to innovation
- Self-motivation and perseverance
- High sense of responsibility and quality as well as customer orientation
- Results orientation
- Agility and ability to manage internal and external stakeholders