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Marketing Growth Specialist
EPR FireWorks. Own marketing strategy and execution for conferences, tradeshows, and industry events .
About the role
Key responsibilities & impact- Own marketing strategy and execution for conferences, tradeshows, and industry events
- Plan event promotion, booth experiences, onsite execution, lead capture, and post-event follow-up
- Plan and execute multi-channel campaigns across email, events, webinars, digital channels, and other growth programs
- Build and optimize email campaigns, audience segmentation, nurture programs, webinar communications, and event follow-up
- Manage webinars and digital programs from promotion and registration through execution, follow-up, and performance analysis
- Partner with Sales to improve the path from marketing engagement to qualified conversations and pipeline
- Track campaign performance, conversion rates, sourced and influenced pipeline, and channel effectiveness
- Translate campaign results into recommendations for future investment
- Maintain campaign processes, audience lists, attribution, CRM hygiene, and reporting with Sales and Revenue Operations
- Support co-marketing opportunities with strategic partners, including joint launches, webinars, events, and campaigns
- Collaborate with Sales, Product, Customer Success, and the VP of Marketing on campaigns and go-to-market initiatives
- Own programs from concept through measurement, coordinating audiences, messaging, channels, timelines, follow-up, and reporting
Requirements
What you’ll need- 0-3 years of experience in growth marketing, demand generation, integrated marketing, event marketing, or B2B SaaS marketing
- Demonstrated experience planning and executing multi-channel campaigns from strategy through measurement
- Strong experience with B2B events and tradeshows, including planning, onsite execution, lead generation, and follow-up
- Willingness and ability to travel throughout the year for industry conferences, events, and company initiatives
- Strong email marketing and campaign management skills, including segmentation, nurture, testing, and performance analysis
- Ability to connect marketing activity to measurable outcomes including engagement, qualified opportunities, pipeline, and revenue
- Strong project management skills with the ability to manage multiple campaigns, events, and deadlines simultaneously
- Comfortable working within CRM, marketing automation, webinar, analytics, and campaign management platforms
- Data-driven, curious, and comfortable testing new approaches and continuously improving performance
- Experience in B2B SaaS, GovTech, public safety, or another complex B2B market is preferred
- Hands-on marketing approach, combining campaign planning and execution
- Ability to make decisions, execute quickly, and adjust based on results
- Ability to represent EPR alongside customers, prospects, partners, and the Sales team
- Commercial understanding of marketing contributions to pipeline and revenue
- Ability to manage detailed execution while maintaining broader growth objectives
- Clear communication, ownership, follow-through, and collaborative working style
- Interest in automation and AI for marketing productivity and performance
Benefits
Comp & perks- Remote work arrangement
- Travel for industry events and conferences
- Opportunity to work with a cloud-based unified records management and operations software platform
- Collaboration with Sales, Product, Customer Success, and Revenue Operations
- Opportunity to use automation and AI to improve marketing productivity and performance