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Account Executive
Equativ (formerly Smart). Develop, manage, and grow relationships across agency holding companies, independent agencies, and direct advertiser accounts throughout Canada .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital advertising and programmatic media, with a strong ability to build relationships and drive revenue growth through strategic account management and client engagement. Proficient in navigating the Canadian advertising landscape and leveraging insights to enhance campaign performance.
Highest-signal resume keywords
Digital Advertising ExperienceProgrammatic Media KnowledgeClient-Facing Sales SkillsRevenue Growth AchievementRelationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic Ecosystem UnderstandingSSP ExperienceDSP ExperienceCTV Solutions SellingVideo Advertising SolutionsRetail Media SolutionsAnalytical SkillsProblem-Solving SkillsAccount ManagementBusiness Development
Soft Skills
Strong Communication SkillsPresentation SkillsConsultative Selling SkillsTime ManagementOrganizational Skills
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Canadian Advertising LandscapeAgency Holding CompaniesIndependent AgenciesDirect AdvertisersCurated MarketplacesSPO InitiativesProgrammatic Innovation
About the role
Key responsibilities & impact- Develop, manage, and grow relationships across agency holding companies, independent agencies, and direct advertiser accounts throughout Canada
- Identify, prospect, and close new business opportunities while expanding existing partnerships
- Define, achieve, and exceed quarterly revenue targets and key performance objectives
- Build and execute strategic account plans designed to drive long-term growth
- Establish relationships with decision-makers, influencers, traders, planners, buyers, and agency leadership teams
- Become a subject matter expert on Equativ's products, solutions, and marketplace offerings
- Provide recommendations and insights to improve campaign performance and business outcomes
- Deliver ongoing client education, training, and product updates
- Maintain understanding of the Canadian programmatic advertising ecosystem, competitive landscape, and industry trends
- Represent Equativ at industry events, client meetings, and marketplace discussions
- Identify opportunities around CTV, video, retail media, curation, and emerging programmatic solutions
- Partner with Customer Success, Operations, Product, and Marketing teams
- Collaborate on strategic opportunities and custom marketplace solutions
- Provide market feedback to influence product development and go-to-market strategies
Requirements
What you’ll need- 3+ years of experience within digital advertising, adtech, or programmatic media
- 3+ years of experience in a client-facing sales, account management, or business development role
- Deep understanding of the programmatic ecosystem, including SSPs, DSPs, agency trading desks, and media buying workflows
- Existing relationships with Canadian agency holding companies, independent agencies, and/or direct advertisers preferred
- Strong communication, presentation, and consultative selling skills
- Proven track record of meeting or exceeding revenue goals
- Ability to build trusted relationships with clients and stakeholders at multiple levels
- Excellent time management, organizational, and prioritization skills
- Strong analytical and problem-solving capabilities
- Ability to thrive in a fast-paced, entrepreneurial, and evolving environment
- Bachelor's degree or equivalent professional experience
- Experience selling SSP, DSP, CTV, video, native, retail media, data, audience, or programmatic advertising solutions
- Knowledge of the Canadian advertising landscape and key agency relationships
- Experience working with HoldCos, Agency partners, and/or Brand Direct
- Familiarity with curated marketplaces, SPO initiatives, and programmatic innovation
Benefits
Comp & perks- Dynamic, flexible workplace
- HappyIndex@Work-certified workplace
- Equal access to employment, services, and programs
- Reasonable accommodation throughout the application and/or interview process