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Ad Operations Specialist
Equativ (formerly Smart). Ensure campaigns are delivered on time, on brief, within SLA, with delivery risks anticipated and managed proactively .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in programmatic deal structures and platform operations, with a strong analytical approach to campaign management and optimization. Proficient in translating operational data into commercial insights while effectively collaborating with cross-functional teams.
Highest-signal resume keywords
Programmatic Deal StructuresCampaign ManagementData AnalysisClient CommunicationOperational Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance AnalysisPacing ManagementTechnical TroubleshootingPre-Sales Proposal Development
Soft Skills
Proactive CommunicationAnalytical ThinkingCollaborationQuality InstinctAdaptability
Tools & Technologies
MaestroEquativ Curation & ActivationBKO PlatformsDSP Platforms
Industry Keywords
Client KPIsSLA ManagementOperational SynergiesInventory ManagementAutomation
About the role
Key responsibilities & impact- Ensure campaigns are delivered on time, on brief, within SLA, with delivery risks anticipated and managed proactively
- Support Account Management and Sales as a technically credible operational partner throughout the client lifecycle
- Ensure pre-sales proposals are operationally sound and deal structures are executable
- Manage, trade, and optimize campaigns to meet client KPIs and performance objectives
- Work with DSP partners, Curators, and Agency stakeholders on campaign management and optimization
- Support curators in executing campaign briefs by coordinating with internal supply teams to secure appropriate inventory
- Oversee the post-sale process, including campaign setup, pacing and delivery management, incremental revenue generation, and post-campaign performance analysis
- Develop expertise in the Maestro, Equativ Curation & Activation, and BKO platforms
- Respond to urgent trading requests and provide first-level troubleshooting
- Collaborate with Support and Technical Operations to resolve complex technical and delivery issues
- Partner with Equativ teams across regions to drive operational synergies, share best practices, and support regional growth initiatives
- Communicate platform data, delivery patterns, and optimization outcomes to inform client conversations and commercial decisions
Requirements
What you’ll need- Deep expertise in programmatic deal structures and platform operations
- Rigorous quality instinct — issues resolved before they reach the client
- Analytical approach to delivery, pacing and optimisation
- Appetite to evolve with automation, AI tooling and changing workflows
- Natural partner to Account Management and Sales
- Ability to translate operational data into commercial insight
- Comfort contributing to pre-sales conversations and deal proposals
- Proactive communicator — surfaces opportunities and risks without being asked
Benefits
Comp & perks- Dynamic, flexible workplace
- Professional and personal growth opportunities
- Equal access to employment, services, and programs
- Reasonable accommodation throughout the application and/or interview process