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Equativ (formerly Smart)

Director, Curation – Activation Partnerships

Equativ (formerly Smart)

. Grow Maestro, Equativ’s programmatic curation and media activation platform, across North America .

Posted 11/6/2026full-timeNew York City • New York • United StatesLead💰 $130,000 - $140,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in programmatic advertising and agency partnerships, with a strong focus on developing scalable strategies and leveraging AI-driven media activation. Proven ability to manage sales pipelines, negotiate partnerships, and drive revenue growth across North American markets.

Highest-signal resume keywords
Programmatic AdvertisingAgency PartnershipsSales Pipeline ManagementCommunication SkillsNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Business DevelopmentPartnership DevelopmentRevenue GrowthDSP KnowledgeSSP KnowledgeData-Driven AdvertisingProgrammatic CurationCurated MarketplacesContextual TargetingAI-Powered Advertising
Soft Skills
CuriosityAdaptabilityEagerness to Learn
Tools & Technologies
MaestroData PartnershipsContextual PlatformsContent Intelligence
Industry Keywords
Digital MediaCurationHolding CompaniesAgency TechnologyTrading Desks

About the role

Key responsibilities & impact
  • Grow Maestro, Equativ’s programmatic curation and media activation platform, across North America
  • Develop agency and holding-company partnerships
  • Help programmatic and curation teams build scalable strategies and explore AI-powered and agentic media activation
  • Build relationships with agency programmatic, investment, trading, data, and curation teams
  • Help agencies use Maestro to launch curation offerings, activate data, access differentiated supply, and unlock value
  • Develop white-label and co-branded curation partnership opportunities
  • Partner with Customer Success on onboarding and activation
  • Expand relationships across agency teams, brands, markets, and use cases
  • Develop expertise in Maestro, curation, and evolving agency buying strategies
  • Track developments across DSPs, SSPs, identity, audience data, contextual targeting, and supply-path optimization
  • Understand AI-driven advertising, agentic media planning and buying, MCP, and AdCP
  • Translate emerging technologies, data partnerships, and market insights into curation opportunities
  • Align with the VP, Curation Activation on target agencies, priority segments, and growth opportunities
  • Own an agency partnership pipeline from prospecting and negotiations through activation, revenue generation, and expansion
  • Collaborate with Marketing, Product, Customer Success, and Demand Sales
  • Represent Equativ at industry events, agency meetings, and networking opportunities
  • Bring client feedback and competitive insights into Maestro’s go-to-market and product strategy

Requirements

What you’ll need
  • 5+ years of experience in programmatic advertising, digital media, business development, or agency partnerships
  • Track record of developing partnerships, winning business, and growing revenue
  • Understanding of agencies and holding companies, including programmatic planning, buying, and activation
  • Knowledge of DSPs, SSPs, and programmatic deal structures
  • Familiarity with audience data, contextual signals, and data-driven advertising
  • Strong communication and negotiation skills across commercial and technical stakeholders
  • Experience managing a sales pipeline and delivering against revenue targets
  • Curious, adaptable, and eager to learn emerging advertising technologies
  • Experience with programmatic curation, curated marketplaces, or data-driven activation is nice to have
  • Relationships with North American agency programmatic, investment, or curation teams are nice to have
  • Experience with holding-company trading desks or agency technology and data teams is nice to have
  • Exposure to data providers, contextual platforms, or content intelligence is nice to have
  • Experience with technology partnerships, white-label offerings, or reseller models is nice to have
  • Familiarity with CTV, retail media, AI-powered advertising, agentic workflows, MCP, or AdCP is nice to have

Benefits

Comp & perks
  • Variable compensation based on individual and company performance
  • Flexible workplace
  • Equal opportunity employment
  • Reasonable accommodation throughout the application and/or interview process