Senior Manager, Platform Partnerships

Equativ (formerly Smart)

. Manage and develop relationships across a portfolio of strategic platform partners, including DSPs .

Posted 10/8/2026full-timeNew York City • New York • United StatesSenior💰 $140,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing strategic partnerships within the AdTech ecosystem, focusing on DSP integrations, supply optimization, and driving commercial opportunities. Proficient in cross-functional collaboration and utilizing data insights to enhance partnership performance and account health.

Highest-signal resume keywords

6+ Years Experience In AdTechStrong Understanding Of Programmatic EcosystemExperience Managing Relationships With DSPsWorking Knowledge Of DSP IntegrationsStrong Relationship-Building Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic AdvertisingStrategic PartnershipsAccount ManagementSupply OptimizationBidstream DynamicsDeal IDsPMPsKPI TrackingPerformance InsightsCommercial Narratives

Soft Skills

Communication SkillsProblem-Solving SkillsOrganizational SkillsProactive AttitudeCollaboration

Tools & Technologies

DSPsSSPsAd Operations ToolsPerformance Management ToolsIntegration Tools

Industry Keywords

AdTechProgrammatic EcosystemPartnership DevelopmentCommercial FunctionsMarketplace Trends

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Manage and develop relationships across a portfolio of strategic platform partners, including DSPs
Build relationships with stakeholders across Partnerships, Product, Technical Operations, Sales, Product Marketing, Inventory, and Commercial teams
Identify opportunities to deepen partnerships, increase demand access, and drive incremental revenue
Support the development and launch of new platform partnerships and direct integrations
Develop commercial narratives and materials communicating Equativ’s value proposition
Support partnership negotiations with Legal, Finance, Product, and senior leadership
Develop account plans for priority partners and identify opportunities across inventory, formats, geographies, products, data, and emerging channels
Support QBRs and partnership reviews
Track partnership KPIs, pipeline, revenue opportunities, and account health
Improve partnership playbooks, processes, and management frameworks
Partner with Ad Operations and technical teams on integration health, QPS management, supply optimization, discrepancies, and performance
Translate partner feedback and market trends into actionable recommendations
Partner with Product, Engineering, Data Science, and Operations on integrations, bid signals, traffic shaping, supply-path optimization, automation, tools, and performance
Support PMP and Deal ID strategy
Package inventory around buyer demand, seasonal moments, tentpole events, emerging formats, and marketplace trends
Collaborate with Commercial, Product, Operations, Engineering, Data, Finance, and Legal teams
Share knowledge and best practices with regional partnership and account teams

Requirements

What you’ll need

6+ years of experience across AdTech, programmatic advertising, strategic partnerships, business development, account management, or related commercial functions
Strong understanding of the programmatic ecosystem, including DSPs, SSPs, agencies, publishers, data, identity, curation, and marketplaces
Experience managing relationships with DSPs or other strategic platform partners
Track record of growing strategic accounts, developing partnerships, or driving commercial opportunities
Working knowledge of DSP integrations, supply optimization, SPO, QPS, bidstream dynamics, Deal IDs/PMPs, and marketplace mechanics
Ability to work cross-functionally across Product, Engineering, Data, Operations, Sales, Finance, and Legal
Strong relationship-building, communication, and problem-solving skills
Comfortable working with data and using performance insights to identify opportunities and inform decisions
Organized and proactive, with the ability to manage multiple partnerships and priorities at once
Curious, collaborative, and comfortable operating in a fast-moving environment with some ambiguity

Benefits

Comp & perks

Variable compensation based on individual and company performance
Flexible workplace
Equal opportunity employment
Reasonable accommodation throughout the application and/or interview process