Senior Traffic Manager

Equativ (formerly Smart)

. Manage end-to-end live campaigns, including setup, pacing, delivery, revenue optimization, and KPIs to drive repeat business .

Posted 10/28/2026full-timeNew York City • New York • United StatesSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing end-to-end programmatic campaigns with a focus on revenue optimization, KPI monitoring, and cross-functional collaboration. Proficient in utilizing ad operations systems and DSPs to drive successful campaign delivery and performance.

Highest-signal resume keywords

Programmatic Campaign ManagementAd Operations SystemsThe Trade DeskDV360CTV/OTT Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ControlData ReconciliationAd Serving KnowledgeVAST/VPAIDImpression TrackingClick TrackingExcel SkillsGoogle Sheets SkillsMulti-Channel Campaign Management

Soft Skills

Solutions-Oriented CommunicationCross-Functional Collaboration

Tools & Technologies

StackAdaptWalmart DSPNexxenAmazon DSPDoubleVerifyIAS

Industry Keywords

Ad OperationsDSPSSPCampaign DeliveryPerformance Issues

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Manage end-to-end live campaigns, including setup, pacing, delivery, revenue optimization, and KPIs to drive repeat business
Turn IOs and media plans into clean builds covering flights, budgets, targeting, frequency, audience and inclusion lists, deals/PMPs, creative, and tracking
Manage recurring monthly and flighted programs for top accounts, including multi-language and multicultural campaigns
Monitor delivery and KPIs daily, including VCR, CTR, viewability, reach, and CPA, and resolve under-delivery or performance issues proactively
Collaborate cross-functionally with Sales, Support, and Technology teams to ensure campaign delivery
Demonstrate strong technical expertise in ad operations systems, DSPs, SSPs, and ad servers
Build, launch, and optimize campaigns in The Trade Desk, StackAdapt, DV360, Walmart DSP, Nexxen, and Equativ's internal platform
Set up and manage seats, advertisers, pixels, audiences, and deals in each DSP, maintaining clean access and billing
Traffic on premium and partner environments including Spotify, Amazon, Netflix, Disney/Hulu, YouTube, and Twitch
Reconcile delivery across platforms and third-party ad servers, resolving discrepancies with partners
Report to the Director of Traffic Management and work daily with Sales, Account Management, Product, and Finance

Requirements

What you’ll need

4+ years in programmatic campaign management, ad operations or trading at an agency, DSP or SSP
Hands-on experience with The Trade Desk, StackAdapt, DV360 (Display & Video 360), Walmart DSP (Walmart Connect), Nexxen, or Amazon DSP
Track record of managing high-budget, multi-channel campaigns simultaneously, with strong pacing and budget control
Deep CTV/OTT and online video knowledge: VAST/VPAID, app and channel targeting, deal IDs and PMPs
Working knowledge of ad serving and verification: CM360 tags, macros and cache-busters, DoubleVerify, IAS, impression and click tracking
Strong Excel/Google Sheets skills; comfort pulling and reconciling data across platforms
Clear, calm, solutions-oriented communication with agencies and internal teams

Benefits

Comp & perks

Permanent employment
Dynamic, flexible workplace
HappyIndex@Work employer label
Equal opportunity employment
Reasonable accommodation throughout the application and/or interview process