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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management, including product strategy, development, and lifecycle management, with a strong focus on data-driven marketing and customer insights. Proven ability to lead cross-functional teams and drive product engagement and commercial success.
Highest-signal resume keywords
Product Management ExperienceData-Driven MarketingCloud-Based ProductsProduct Requirements WritingMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyProduct DevelopmentMarket SegmentationCompetitive AnalysisCommercial Model DesignData AnalysisProduct RoadmappingCustomer Feedback ManagementExecutional RigorDesign Thinking
Soft Skills
LeadershipCollaborationSolutions-Oriented MindsetEffective CommunicationTeam Leadership
Tools & Technologies
AhaJIRAFigmaCloud ArchitectureCloud Infrastructure
Certifications & Qualifications
Product Management Certifications
Industry Keywords
Data & AnalyticsFinancial ServicesMarketingProduct-Led OrganizationCustomer Advisory Boards
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the overall performance of multiple products within Equifax's Data-Driven Marketing product line
- Oversee products from inception and ideation through design, build, launch, growth, enhancement, and eventual sunset
- Create product roadmaps and identify delivery channels, product direction, and product development needs
- Define product requirements and collaborate with D&A, technology, sales, fulfillment, product marketing, finance, and legal teams
- Own market and customer understanding for assigned products and product lines
- Articulate product vision and align it with strategy and goals
- Perform segmentation, market sizing, and competitive analysis
- Lead market validation through voice of customer and customer advisory boards
- Identify and prioritize opportunities and manage strategic partnerships
- Advise on buy, build, or partner approaches
- Define elements required to meet market needs and commercial viability
- Lead commercial model and packaging discussions
- Create business cases for new product concepts and pitch concepts
- Lead product strategy and planning activities
- Drive positioning, pricing, and promotion activities across distribution channels
- Lead product development requirements and manage trade-offs and alignment
- Manage market feedback to drive product direction
- Prepare for and support product releases, including training sales and customer-facing teams
- Monitor post-launch performance and provide input to improve products
- Drive product engagement, satisfaction, revenue, and margin objectives
- Assess product adoption and usage and collect customer feedback
- Analyze data and present insights to guide product development and lifecycle decisions, including enhancements and sunsetting
Requirements
What you’ll need- Understanding of non-FCRA marketing and experience with data and data models
- Bachelor's degree in a related discipline strongly preferred; equivalent experience may be considered
- Product Management certifications are a plus
- 7-10 years of related product management experience in a product-led organization required
- Experience leading in a Product Management environment in Technology, Financial Services or Data & Analytics
- Exposure to cloud-based products and services, including cloud architecture, infrastructure, and deployment models, strongly desired
- Experience writing detailed product requirements is fundamental and required
- Solid understanding of product design, commercial model and packaging discussions
- Demonstrated ability to lead efforts in a highly matrixed environment
- Team lead experience or demonstrated capabilities strongly desired
- Experience in product tools: Aha, JIRA, Figma
- Experience demonstrating Design Thinking for innovation is a plus
- Deep understanding of customer needs through market and industry research and competitor analysis
- Ability to use knowledge of the competitive landscape to identify high-potential opportunities and competitive advantage
- Ability to set the vision and ensure alignment with strategy and goals
- Ability to interact effectively with key decision-makers across related functions
- Experience managing executional rigor to deliver product efforts on time
- Track record of delivering high-quality products/projects on time in a fast-paced, rapidly changing environment
- Ability to work comfortably with Marketing, Data & Analytics, Technology, and Sales teams
- Solutions-oriented mindset to understand customer problems and identify solutions
Benefits
Comp & perks- Comprehensive compensation and healthcare packages
- 401k matching
- Paid time off
- Organizational growth potential through an online learning platform with guided career tracks