Marketing Engineer – Director of AEO

Equiniti

. Own the technical AEO, SEO, and AI search visibility roadmap across websites, content, answer engines, LLMs, AI search interfaces, and traditional search engines .

Posted 9/21/2026full-timeRemote • CanadaLead💰 CA$150,000 - CA$200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Technical SEO, AEO, and AI search visibility, with a strong foundation in structured data, automation, and analytics. Proven ability to lead cross-functional teams and manage complex workflows to drive organic growth and measurable business impact.

Highest-signal resume keywords

Technical SEOAEO OptimizationAutomation DevelopmentData AnalysisTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

JavaScript SEOSchema.orgHTMLCSSPythonSQLAPI IntegrationCrawl AnalysisContent Performance DiagnosticsEntity SEO

Soft Skills

Analytical SkillsCollaborationCoachingCommunicationProblem-Solving

Tools & Technologies

Google Search ConsoleGA4Screaming FrogAhrefsTableauOpenAIZapierBigQueryLookerSitebulb

Industry Keywords

B2B SaaSAIFintechMarketplacesTechnical Content Visibility

Tech Stack

Tools & technologies

BigQueryJavaScriptPythonSQLTableauTypeScript

About the role

Key responsibilities & impact

Own the technical AEO, SEO, and AI search visibility roadmap across websites, content, answer engines, LLMs, AI search interfaces, and traditional search engines
Build and maintain automated workflows monitoring answer presence, citation quality, share of voice, content gaps, competitive movement, structured data health, crawl issues, and technical site performance
Design and manage production agents supporting search visibility, content intelligence, technical QA, SERP analysis, AI answer monitoring, internal linking, schema validation, and opportunity discovery
Create and maintain AI-readable knowledge layers, entity maps, structured content repositories, prompt libraries, evaluation sets, and documentation
Partner with Engineering on structured data, site architecture, rendering fixes, canonicalization, performance improvements, internal linking systems, and scalable content infrastructure
Partner with Content and Brand teams to create content for classic search results and AI-generated answers
Build dashboards and reporting systems connecting technical visibility to organic traffic, brand visibility, citations, pipeline influence, qualified demand, and revenue impact
Evaluate emerging LLM, search, and AI answer engine developments and translate them into experiments, tooling, and operating practices
Document repeatable playbooks, technical standards, and workflows
Lead, coach, and manage web managers and developers

Requirements

What you’ll need

Proven experience leading technical SEO, AEO, organic growth, marketing engineering, or technical content visibility programs with measurable business impact
Strong technical SEO foundation, including crawlability, indexation, rendering, JavaScript SEO, schema.org, structured data, XML sitemaps, robots.txt, canonical tags, internal linking, page speed, Core Web Vitals, and site architecture
Hands-on understanding of answer engine optimization, including LLM retrievability, entity authority, citation likelihood, semantic coverage, structured content, knowledge graphs, and AI-generated answer behavior
Ability to code or script well enough to build automation, prototypes, production workflows, API integrations, QA checks, and internal tools
Experience building, operating, or managing production agents, automations, or AI workflows used by real teams
Comfort working with APIs, crawlers, webhooks, workflow automation platforms, LLMs, prompt systems, structured datasets, and AI evaluation methods
Strong analytical skills and comfort querying, transforming, and interpreting data from search platforms, analytics tools, crawlers, warehouses, and third-party visibility platforms
Ability to partner effectively with Engineering, Product, Marketing, Content, Analytics, and Revenue teams
Proven experience managing technical or web teams, including developers, web managers, or cross-functional digital specialists
GitHub, VSCode, Git, command-line workflows, and technical documentation practices
HTML, CSS, JavaScript, TypeScript, Python, SQL, or similar languages
Google Search Console, Bing Webmaster Tools, GA4, Screaming Frog, Sitebulb, Ahrefs, Semrush, Botify, Conductor, or similar tools
Schema.org, structured data validation, log analysis, crawl analysis, technical SEO QA, and content performance diagnostics
LLM and agent tooling such as OpenAI, Anthropic, LangChain, CrewAI, n8n, Zapier, Make, Gumloop, or comparable systems
Data platforms such as Snowflake, BigQuery, dbt, Fivetran, Census, Hightouch, Looker, Mode, Hex, Tableau, Metabase, or similar platforms
Bachelor’s degree in a related field preferred; equivalent hands-on experience will also be strongly considered
Experience with AI visibility, AEO, or answer engine monitoring platforms
Experience evaluating AI-native discovery environments, prompt behaviours, citation patterns, and answer quality
Experience scaling technical search or content intelligence systems
Knowledge of modern data warehouse environments
Experience with entity SEO, knowledge graphs, semantic search, vector databases, or structured brand knowledge systems
Experience in B2B SaaS, AI, developer tools, fintech, marketplaces, or another technically complex category

Benefits

Comp & perks

Hybrid or remote arrangements may be considered for exceptional candidates
Flexible work options
Wellness benefits
Competitive pay
Hands-on experience and real-world projects
Access to industry-leading tools
Professional growth opportunities
Pre-employment screening checks are required for any employment offer