Director, Brand Management

Equinix

. Own how the Equinix brand is executed and activated across Global Marketing .

Posted 9/29/2026full-timeUnited StatesLead💰 $177,000 - $265,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in brand execution and activation across global marketing channels, with a strong focus on managing AI agents and workflows. Proven ability to influence stakeholders and maintain brand standards while overseeing external agency partnerships and trademark management.

Highest-signal resume keywords

Brand ActivationAI Agent DeploymentExternal Agency ManagementTrademark ManagementGlobal B2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyDemand CampaignsField MarketingCreative Resource ManagementNaming ProcessesMarketing GovernancePerformance MeasurementAsset RetrievalCompliance ManagementMessaging Governance

Soft Skills

Influencing Without AuthorityStrong TasteProcess Improvement

Tools & Technologies

Marketing ToolsAI WorkflowsData Governance

Industry Keywords

B2B MarketingBrand StandardsLive EventsGlobal MarketingCorporate Communications

About the role

Key responsibilities & impact

Own how the Equinix brand is executed and activated across Global Marketing
Translate brand strategy into activation plans for Web, Social, Paid Media, and Thought Leadership
Set brand standards for marketing teams
Partner with Revenue Marketing and Product Marketing on demand and product campaigns
Bring consistency to field and partner activation across regions
Lead brand activation at Connect, flagship industry and customer events, and partner and field events
Partner with Communications on brand narrative regarding data centers and communities
Own the brand agency roster, contractor pool, selection, scoping, briefing, performance, and budget
Direct external agency work to brand standards and organizational priorities
Design, deploy, and manage AI agents for request intake, brand review, compliance, asset retrieval, and routine creative and copy drafts
Own the self-service brand operating model using agents and templates
Set AI agent approval and human-escalation guardrails
Measure and improve AI operating model performance and adoption
Partner with Marketing Ops and IT on tooling, data, and governance
Own product, service, program, initiative, and internal naming processes with Product Marketing and Legal
Manage the trademark portfolio, including clearance, filings, renewals, and enforcement
Own the Equinix company store, merchandise design, vendors, fulfillment, and quality
Maintain and evolve brand standards, messaging governance, tools, and templates

Requirements

What you’ll need

10 or more years in brand, creative, or integrated marketing
Several years leading brand execution for a global B2B company
Track record activating a brand across owned and paid channels, demand campaigns, field and regional programs, and live events
Experience activating brands with teams that do not report to you
Hands-on agency and external creative resource management, including scoping, budgets, and partner performance
Experience with naming and trademark work, or judgment to run it with Legal
Hands-on experience deploying AI agents or AI-enabled workflows in marketing or creative functions
Ability to specify, govern, and improve AI agents and workflows
Strong taste and strong process
Ability to influence peers and senior stakeholders without positional authority
Experience working with regional or field marketing teams and corporate communications is a strong plus
Technology or infrastructure experience is a plus, not a requirement

Benefits

Comp & perks

Employee Assistance Program
Health, life, disability, and voluntary insurance plans (US)
Retirement plan contributions (US)
Accrued paid time off and paid holidays (US)
Healthcare, life, disability, and optional benefit plans (Canada)
Defined Contribution Pension Plan (DCPP) (Canada)
Group Retirement Savings Plan (RRSP) (Canada)
Tax-Free Savings Plan (TSFA) (Canada)
Vacation, personal time, and paid holidays (Canada)
Bonus eligibility
Potential equity offering depending on the position
Disability accommodations during the employment process