Director, Sales Development

Equinix

. Define and execute the global outbound demand generation and SDR transformation strategy .

Posted 9/22/2026full-timeDallas • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and sales development leadership, with a focus on driving pipeline growth, implementing technology solutions, and leading organizational transformation. Proven ability to influence stakeholders and establish governance frameworks for operational excellence.

Highest-signal resume keywords

B2B Demand GenerationSales Development LeadershipBusiness Transformation InitiativesSales Engagement TechnologiesExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementFunnel PerformanceRevenue AnalyticsAccount-Based MarketingSales Productivity ImprovementData Quality ManagementChange ManagementOrganizational DesignTalent StrategiesPerformance Measurement

Soft Skills

Stakeholder ManagementInfluencing SkillsLeadershipCoachingCommunication

Tools & Technologies

Sales AutomationAI-Enabled Selling TechnologiesAnalytics ToolsDigital InfrastructureCloud Solutions

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

TechnologyDigital InfrastructureCloudSaaSTelecommunications

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and execute the global outbound demand generation and SDR transformation strategy
Create the multi-year roadmap, operating model, and change management plan
Increase outbound-sourced pipeline, SDR productivity, funnel conversion, account penetration, and revenue impact
Optimise segmentation, account prioritisation, coverage models, qualification standards, and outbound engagement approaches
Establish global standards while supporting regional market requirements
Lead and develop a global SDR leadership team and sales development organisation
Design scalable onboarding, enablement, coaching, certification, and career development programmes
Drive workforce planning, organisational design, and talent strategies
Own the strategic roadmap for outbound technology, automation, and AI enablement
Partner with Marketing Operations, Revenue Operations, Data, Digital, and Technology teams to modernise the outbound technology ecosystem
Drive adoption, experimentation, and change management for approved technologies and AI-enabled workflows
Improve outbound data quality, lead routing, reporting, attribution, and measurement frameworks
Partner with Marketing, Sales, Revenue Operations, Data, Digital, campaign, ABM, partner, and field marketing teams
Influence senior stakeholders on strategy, investment priorities, operational improvements, and transformation progress
Deliver executive business reviews covering pipeline contribution, productivity, technology adoption, performance trends, risks, and business outcomes
Establish governance frameworks supporting operational excellence and continuous improvement

Requirements

What you’ll need

12+ years of experience in B2B demand generation, revenue marketing, sales development, or go-to-market leadership roles
5+ years leading large-scale SDR, BDR, or outbound demand generation organisations globally or across multiple regions
Proven experience leading business transformation initiatives involving people, process, technology, data, and operating model change
Demonstrated success increasing pipeline generation, sales productivity, funnel conversion, and revenue impact
Experience deploying and scaling sales engagement, automation, analytics, and AI-enabled selling technologies
Strong understanding of pipeline management, funnel performance, forecasting, attribution, and revenue analytics
Strong executive communication, stakeholder management, and influencing skills within a complex matrix organisation
Bachelor’s degree or equivalent experience
Experience within technology, digital infrastructure, cloud, SaaS, or telecommunications industries
Experience with account-based marketing, account-based growth, partner ecosystems, or indirect routes to market
Experience leading global transformation programmes with measurable business outcomes

Benefits

Comp & perks

Employee Assistance Program
US health, life, disability, and voluntary insurance plans
US retirement plan contributions
Accrued paid time off (PTO)
Paid holidays
Canada healthcare coverage complementing the provincial healthcare system
Canada life, disability, and optional benefit plans
Canada Defined Contribution Pension Plan (DCPP)
Canada Group Retirement Savings Plan (RRSP)
Canada Tax-Free Savings Plan (TSFA)
Canada vacation and personal time
Canada paid holidays