Senior Manager, Content & Channels

Equinix

. Develop and own a multi-channel strategy for a global, hybrid workforce .

Posted 9/21/2026full-timeDallas • Texas • United StatesSenior💰 $136,000 - $204,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing multi-channel strategies for internal communications, with a strong focus on content strategy, team management, and performance metrics. Proficient in leveraging AI tools and managing vendor relationships to enhance content production and engagement.

Highest-signal resume keywords

Internal Communications ExperienceContent Strategy DevelopmentBroadcast Email ManagementPeople ManagementData-Informed Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Production StandardsAI Integration in ContentEditorial JudgmentBudget ManagementKPI Definition and Reporting

Soft Skills

Excellent Written CommunicationAttention to DetailStrategic MindsetTeam LeadershipCreative Problem Solving

Tools & Technologies

PoppuloViva EngageIntranet Management ToolsDigital Signage PlatformsContent Management Systems

Industry Keywords

Multi-Channel StrategyEmployee CommunicationsContent Function ScalingInternal Brand GuidelinesStakeholder Partnership

About the role

Key responsibilities & impact

Develop and own a multi-channel strategy for a global, hybrid workforce
Evaluate and implement AI-enabled content and channel tools, including usage guardrails
Set the roadmap, governance, workflows, cadence, and standards for Equinix’s internal channel ecosystem
Design the operating model for the internal content engine and oversee content prioritization and production standards
Own annual and quarterly content plans aligned with company strategy and executive priorities
Partner with business, HR, and executive stakeholders to create employee-facing content
Own content-production resourcing, team capacity, agency and freelance support, budget, and tooling
Lead high-stakes communications during reorganizations, incidents, and leadership changes
Own broadcast email strategy and administration using Poppulo or similar platforms
Own intranet information architecture, homepage strategy, content standards, and platform roadmap
Partner on digital signage network strategy and standards
Own Viva Engage strategy, moderation, community structure, and employee participation
Manage channel platform vendor relationships, contracts, budgets, and best practices
Own internal visual brand, templates, design standards, and tone of voice
Establish accessibility, localization, and multilingual content standards
Define KPIs and report channel and content performance to leadership
Partner with HR and People Analytics on surveys and channel feedback
Lead, coach, and develop the Manager, Content & Channels and wider team
Own team design, capability, capacity, hiring, performance objectives, and development
Build and manage regional and functional communications contributors
Foster a creative, disciplined, reliable, and wellbeing-conscious team culture

Requirements

What you’ll need

7–10 years of communications experience, including internal/employee communications, content strategy, or channel management
Experience managing broadcast email platforms (Poppulo or similar), intranets, and enterprise social/collaboration tools (Viva Engage or similar)
Knowledge and experience integrating AI into a content and channels approach
Proven experience building or scaling a content function, with strong editorial judgment and an eye for visual quality
People management experience, including managing a manager and leading a team indirectly, with a track record of developing others
Experience owning team capacity, budget, and vendor or agency relationships
Strong grasp of internal brand and tone of voice, with the ability to build and enforce guidelines across a large organization
Data-informed approach to channel and content decisions, comfortable working with engagement metrics and reporting to a senior audience
Excellent written and verbal communication skills with exceptional attention to detail
Strategic mindset paired with a bias for action, equally comfortable setting a roadmap and getting hands-on with execution

Benefits

Comp & perks

Employee Assistance Program
US health, life, disability, and voluntary insurance plans
US retirement plan contributions
Accrued paid time off (PTO)
Paid holidays
Canada healthcare coverage complementary to the provincial healthcare system
Canada life, disability, and optional benefit plans
Defined Contribution Pension Plan (DCPP)
Group Retirement Savings Plan (RRSP)
Tax-Free Savings Plan (TFSA)
Canada vacation and personal time
Canada paid holidays
Bonus eligibility
Potential equity offering depending on the position