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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global field marketing strategies, with a strong focus on B2B marketing leadership, partner ecosystems, and data-driven decision-making. Proven ability to build high-performing teams and drive pipeline growth through strategic collaboration and performance analysis.
Highest-signal resume keywords
B2B Marketing LeadershipPartner Ecosystems ExpertiseData-Driven MarketingPipeline Growth StrategyPeople Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field Marketing StrategyPartner Marketing StrategyKPI EstablishmentBudget ManagementMarketing Performance AnalysisCo-Marketing StrategiesCampaign DevelopmentSales AlignmentGTM IntegrationRevenue Outcomes
Soft Skills
Influencing StakeholdersChange ManagementTeam BuildingStrategic VisionCollaboration
Industry Keywords
Global Technology EnvironmentsDemand GenerationABM InitiativesVirtual EventsIn-Person EventsMarketing FrameworksMDF/IncentivesPerformance ImprovementsMarket DynamicsCompetitive Landscape
About the role
Key responsibilities & impact- Develop and implement a cohesive global field marketing strategy aligned with marketing evolution, business objectives, and go-to-market strategy
- Oversee regional marketing programs, including virtual and in-person events, webinars, workshops, and ABM initiatives
- Collaborate with regional sales leadership to develop targeted programs that drive pipeline and revenue
- Establish KPIs and report on field marketing performance and ROI
- Manage the global field marketing budget and allocate resources across regions and programs
- Build and mentor a high-performing global field marketing team
- Develop and execute a global partner marketing strategy
- Establish relationships with strategic partners and develop joint marketing plans
- Create and deliver co-branded content, joint webinars, partner events, and partner campaigns
- Develop and maintain partner marketing resources, templates, and campaign guides
- Track partner marketing performance and ROI
- Align with sales and partner management teams on priorities and activities
- Coordinate with product marketing, content marketing, digital marketing, and corporate communications for integrated campaigns
- Partner with sales operations on lead flow and reporting
- Collaborate with marketing operations and finance to manage budgets and expenses
- Monitor industry trends, competitive landscape, and regional market dynamics
- Analyze marketing data to optimize performance and identify growth opportunities
- Report directly to the SVP, Marketing & CMO
Requirements
What you’ll need- Deep B2B marketing leadership across field, partner, and demand generation in global technology environments
- Proven track record of delivering pipeline growth and revenue outcomes across regions and partner ecosystems
- Experience building and scaling global marketing frameworks that drive consistency and regional execution
- Deep expertise in partner ecosystems, including value propositions, MDF/incentives, and co-marketing strategies
- Strong background in data-driven marketing, sales alignment, and cross-functional GTM integration
- Strategic and commercial leadership focused on pipeline, revenue, and business impact
- Ability to influence and align senior stakeholders across sales, marketing, and global partners
- Ability to drive strategic vision and disciplined execution at scale
- Data-driven decision-making and translating insights into measurable performance improvements
- People leadership and change management experience
Benefits
Comp & perks- Employee Assistance Program
- Health insurance plans
- Life insurance plans
- Disability insurance plans
- Voluntary insurance plans
- Retirement plan contributions
- Paid Time Off (PTO)
- Paid holidays
- Bonus eligibility
- Potential equity offering depending on the position
- Disability accommodations in the employment process
