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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and management, with a strong focus on translating customer insights into actionable go-to-market strategies. Proven ability to lead cross-functional teams and drive product positioning in the Data Center Infrastructure and Cloud SaaS sectors.
Highest-signal resume keywords
Product Marketing LeadershipData Center Infrastructure ExpertiseEnterprise IT Stack UnderstandingPersuasive Presentation SkillsAnalytical and Critical Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarket PositioningCustomer Insights ResearchProduct Launch OrchestrationData Science ApplicationPerformance BenchmarkingPersona DevelopmentQuantitative Proof PointsStakeholder EngagementGo-To-Market Strategy
Soft Skills
LeadershipAdaptabilityDecision-MakingCollaborationCommunication
Industry Keywords
Cloud SaaSData Center InfrastructureEnterprise ITCustomer Advisory BoardSales EffectivenessMarket DynamicsProduct StorytellingCustomer SuccessThought LeadershipStakeholder Management
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Translate product vision and strategy into portfolio positioning and messaging from an outside-in perspective
- Deliver product and portfolio messaging across content modalities, channels, and internal/external audiences
- Create product demos for events, websites, and customer discussions
- Partner with Brand and Product Management on product-brand visualization
- Work with Product Management and Engineering on product launch orchestration
- Develop thought leadership content and communicate current and future customer value
- Map customer needs to target markets with Product Management and Global Value Advisory
- Develop targeted personas and customer buying-process documentation with Product and GTM Operations
- Collaborate with Marketing and Sales on product storytelling
- Lead efforts to create quantitative proof points and performance benchmarks for Platform Equinix and its portfolio
- Drive insights on awareness, sales effectiveness, and portfolio uptake
- Apply data science cross-functionally to assess and expand demand
- Lead analyst relationships and briefings
- Recruit customer advocates and develop references and case studies with Sales and Customer Success
- Own the Customer Advisory Board, including member engagement and agenda development
- Translate customer insights into product-priority and go-to-market recommendations
- Close the loop with Customer Advisory Board participants on resulting actions
Requirements
What you’ll need- Deep product marketing and/or product management leadership experience, preferably in Data Center Infrastructure, Cloud SaaS or software companies
- Proven ability to operate in a matrix organization with complex stakeholder groups
- Experience launching differentiated solutions for enterprises
- Strong understanding of the Enterprise IT stack
- Understanding of the evolving cloud and AI landscape and its impact and potential for enterprises
- Persuasive presentation skills for leadership meetings, analyst briefings, industry events and webinars
- Proven success uncovering customer insights through research, advisory boards, Sales and Customer Success
- Excellent leadership and management of diverse marketing teams
- Strong analytical, critical thinking and decision-making skills
- Ability to adapt to changing market and organizational needs
- Ability to navigate complex organizational dynamics and build partnerships
- Business acumen and ability to deliver outcomes across company functions
Benefits
Comp & perks- Employee Assistance Program
- Health insurance
- Life insurance
- Disability insurance
- Voluntary insurance plans
- Retirement plan contributions from employee and Equinix
- Paid Time Off (PTO)
- Paid holidays
- Bonus eligibility
- Potential equity offer depending on position
- Disability accommodations in the employment process