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Enterprise Demand Generation Manager
Equus Software. Develop and execute targeted marketing strategies for high-value enterprise accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing targeted marketing strategies for enterprise accounts, with a strong focus on personalized campaigns and multichannel engagement. Proficient in aligning marketing initiatives with sales objectives and measuring campaign effectiveness to drive pipeline opportunities.
Highest-signal resume keywords
B2B Demand GenerationAccount-Based Marketing (ABM)Campaign ManagementContent DevelopmentSalesforce
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Personalized Campaign DevelopmentMultichannel MarketingAccount Engagement StrategiesAudience SegmentationABM Measurement
Soft Skills
Communication SkillsCollaborationCommercial MindsetIndependence
Tools & Technologies
DemandbaseHubspotSoproSalesforceLinkedIn Advertising
Industry Keywords
Enterprise MarketingSaaSEnterprise TechnologyGlobal MobilityHR Technology
About the role
Key responsibilities & impact- Develop and execute targeted marketing strategies for high-value enterprise accounts
- Partner with Sales to identify priority accounts, understand buying committees and create tailored engagement plans
- Deliver personalized, multichannel campaigns using account intelligence, intent data and engagement insights
- Build relationships with key stakeholders across complex enterprise buying groups
- Work alongside the US-based Growth Marketing Manager to deliver coordinated global demand generation initiatives
- Adapt campaigns, messaging and content to regional market dynamics, business cultures and buyer needs
- Collaborate with regional Sales teams to identify opportunities and align marketing activities with commercial priorities
- Create account-specific content, including executive briefings, presentations, email campaigns, case studies and digital assets
- Translate company capabilities and differentiators into relevant, value-driven messaging with Product Marketing
- Develop and execute coordinated campaigns across email, LinkedIn, digital advertising and direct outreach
- Repurpose existing marketing content for specific account challenges and industry requirements
- Develop coordinated account engagement strategies and pursue 1:few or 1:1 campaigns
- Equip Sales with personalized content, account insights and campaign support
- Track campaign effectiveness, account engagement and contribution to qualified pipeline, optimizing activities based on results
- Build and own a selective enterprise events strategy, including executive dinners, roundtables and hosted events
- Collaborate with Sales on targeted invitations and follow-up, working with the Senior Events Planner on execution
- Measure success through account engagement and pipeline opportunities
Requirements
What you’ll need- 5+ years of experience in B2B demand generation, ABM or enterprise marketing, ideally within SaaS or enterprise technology
- Proven experience developing personalized campaigns for complex enterprise accounts and senior decision-makers
- Strong understanding of enterprise sales cycles, buying committees and multichannel marketing
- Excellent content development, communication and campaign management skills
- Commercial mindset with experience aligning marketing initiatives to sales pipeline objectives
- Ability to work independently and collaborate effectively with global teams
- Experience developing demand generation campaigns across EMEA and APAC
- Experience with Demandbase, Hubspot, Sopro and Salesforce
- Knowledge of intent data, account scoring, audience segmentation and ABM measurement
- Experience with LinkedIn advertising, marketing automation and digital campaigns
- Background in global mobility, HR technology or enterprise software
Benefits
Comp & perks- Great bonuses for great contributors
- Nice office, relaxed and collaborative atmosphere
- Casual dress code
- Free snacks
- Fast-paced and challenging work environment
- Access to knowledge of the Global Equus Team
- Career growth opportunities
- One day each quarter dedicated to innovation time